Mission & Aims
Mission & Aims
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The air is our globally shared lifeline. Yet air pollution remains one of the most urgent existential threats to human and ecosystem health worldwide. Communicating about air quality in meaningful, intuitive, and actionable ways—across cultures, sectors, and social platforms—is essential to further action improving global air pollution and saving lives.
The Air Quality Communications Network (AQCN) is an international network of researchers, practitioners, campaigners, and creatives working to explore and evolve the practice of air quality communication. We aim to foster a collaborative space that advances skillful sharing of air quality and health information, while linking to other co-benefits, so that it is clearer, more reliable and easier to act —by everyone from policymakers to different public groups.
MISSION
MISSION
To advance the global practice of air quality communication by building an inclusive, interdisciplinary network that creates and shares best practice for conveying impactful, accessible, and culturally relevant information, while driving action to improve human and ecosystem health at all scales
AIMS
AIMS
The AQCN works to improve the clarity, accessibility, relevance, and impact of air quality communication efforts through the following priorities:
Evolving the Practice of Air Quality Communication: Explore and define air quality communication as a field in its own right—developing theory, methods, and standards of practice.
Sharing Tools and Best Practices: Pool research, resources, and case studies to support the design of effective, evidence-based communication strategies.
Strengthening the Research–Practice Interface: Bridge media, communications, and research with real-world applications and public engagement.
Innovating Across Formats and Platforms: Explore creative, interdisciplinary approaches—including storytelling, art, and digital media—to reach diverse audiences.
Centering Equity and Inclusion: Ensure that air quality communication is responsive to the needs and lived experiences of the most impacted communities, including through two-way dialogue and co-creation.
Supporting Policy Change through Better Communication: Enable policy-relevant messaging and engagement that helps decision-makers understand and act on air pollution’s health and environmental impacts.
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