Want to stay up to date on APPRREN 2027

Call for Submissions

APPRREN 2027 explores how influence is created, negotiated and contested across the Asia-Pacific. It examines how public relations can engage influential voices not only as communication channels, but also as publics, partners, advocates and sources of strategic insight.

Conference theme

APPRREN 2027 explores how influence is created, negotiated and contested across the Asia-Pacific. It examines how public relations can engage influential voices not only as communication channels, but also as publics, partners, advocates and sources of strategic insight.

Submissions are invited from researchers, educators and practitioners examining influence within public relations across the Asia-Pacific. Contributions may draw on theory, empirical research, teaching innovation, case studies or professional practice. Submissions may address one or more of the following themes:

- - Opinion leaders, creators and intermediaries – Examines the actors who cultivate audiences, shape opinion and mediate relationships between organisations and publics. Topics include digital creators (including virtual and digital avatars), journalists, experts, activists, employees, political and religious leaders, community representatives and other influential intermediaries.
  - Influencers as publics and representatives – Considers influential actors as stakeholders, advocates and sources of public insight rather than simply communication channels. Topics include two-way symmetrical communication, organisational listening, co-creation, consultation, advocacy and the use of influencers in crisis communication. Critical perspectives on influence, power, legitimacy, ethics and whose voices are amplified or marginalised are also welcome.
  - Measuring the value of influence – Explores approaches to evaluating influence beyond reach, impressions and engagement, including trust, relationships, credibility, behavioural outcomes and public value.
  - Non-digital influence – Examines the enduring role of interpersonal communication, face-to-face engagement, community and professional networks, traditional media, cultural authority, word of mouth and other locally embedded forms of influence.
  - Community voices and grassroots influence – Explores how influence emerges through communities, social movements, local networks and collective action. Topics include community engagement, advocacy, activism, participatory public relations, social licence and civic participation.
  - Educating for influence – Focuses on preparing future practitioners and developing the capability of the current workforce to operate ethically within complex influence environments. Topics include curriculum design, creator and stakeholder engagement, cultural competence, platform literacy, ethics, measurement and work-integrated learning.
  - AI, algorithms and mediated influence – Examines how artificial intelligence and algorithmic systems are reshaping influence in public relations. Topics include generative AI, algorithmic curation, AI-assisted communication, synthetic media, platform governance, transparency, trust and ethics.

Submission Guidelines

APPRREN 2027 welcomes submissions from researchers, educators and practitioners from across the Asia-Pacific and beyond. Abstract submissions must address the conference theme and/or one or more of the conference sub-themes.

Submission types

Authors should nominate one of the following submission types:

Research
Teaching & Education
Practice or Case Study

Abstract requirements

Abstracts should be a maximum of 600 words, excluding references, and should include:

Purpose – the purpose, issue or question addressed by the submission.
Method – the research method, theoretical approach, teaching approach or case study method, as appropriate to the submission type.
Findings/Insights – key findings, emerging findings, lessons or insights.
Implications – the contribution or implications for public relations research, education and/or practice.
Keywords – 3–5 keywords.

References should follow APA7th and are not included in the 600-word limit.

Review process

All submissions will undergo a double blind peer review process. Submissions will be assessed against four criteria:

1. Originality – the submission presents an original idea, perspective, approach or contribution.

2. Contribution – the submission makes a clear contribution to public relations research, education and/or practice.

3. Clarity and quality – the purpose, approach and key findings or insights are clearly communicated and the abstract presents a coherent argument.

4. Relevance – the submission clearly engages with the APPRREN 2027 conference theme and/or sub-themes and is relevant to public relations researchers, educators and practitioners.

Authors will be notified of the outcome of the review process following completion of peer review.

How to submit for APPRREN 2027:

Microsoft's CMT service is being use to manage the submission and review of abstracts. You will need to create a Microsoft CMT account. For help on creating the account, you can view the help page here. Help submitting an abstract can be found here.

Where to submit

CMT submission link to come shortly.

Author guidelines

Authors submitting to APPRREN 2027 should note the following requirements:

Submissions must be original work and should not have been previously published.
Submissions may be made by individual authors or author teams.
All contributing authors should be included in the submission through the portal, with their name, institutional or organisational affiliation, country and email address provided.
One author should be nominated as the corresponding author and will receive all communication regarding the submission.
Abstracts must be submitted in English.
Authors should ensure that the abstract document does not contain information that identifies the author/s, their institution or organisation, to support the anonymous peer-review process. Author details are included separately in the submission form.
Authors are responsible for ensuring the accuracy of all information, references and permissions contained within their submission.
The use of generative AI tools should comply with the author’s institutional requirements and accepted standards of academic integrity. Generative AI tools cannot be listed as authors.
At least one author of an accepted submission must register for and present at APPRREN 2027 for the presentation to be included in the final conference program. As the conference is online, only one author may present a paper at the conference.
Authors of accepted submissions may be asked to make minor revisions to their abstract in response to reviewer feedback before it is included in the conference program or proceedings.

Multiple submissions

Authors may be involved in more than one submission. However, authors of accepted abstracts can only be the presenting author on one submission in the conference agenda.

Acceptance and Registration fees

Acceptance of an abstract is an invitation to present at APPRREN 2027. Presentation details, including format and allocated presentation time, will be provided to accepted authors when the conference program is finalised.

A nominal registration fee to cover costs is expected for APPRREN 2027. The fee is yet to be finalised but is expected to be under $AU50.

Page updated

Google Sites

Report abuse