Market Insights

As per recent research by MarkNtel Advisors, The Middle East & Africa Application to Person (A2P) Messaging Market is projected to grow at a CAGR of around 4.2% during the forecast period, i.e., 2023-28.

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Key Driver: Spreading Digitalization & Increasing Mobile Subscriptions

The rapid adoption of digitalization resulting in an increasing number of mobile subscriptions, facilitates communication through A2P messaging systems driving the industry. With increased accessibility to smartphones, the availability of cheaper options, and the shift of consumers to communication through the Internet, the adoption of emerging technology is extending the enhancement of the market. Additionally, increasing mobile phone users facilitates communication between enterprises, businesses, application developers, and consumers, efficiently adding to the market value.

Market Segmentation and Consumer Behavior:

By Component

• Platform

• Services

By Application

• Authentication Services

• Promotional and Marketing Services

• Customer Relationship Management Services

• Pushed Content Services

• Interactive Messages

• Others

By Deployment

• On Premises

• Cloud

By Traffic

• Local

• Multi-country

By End Users

• Banking, Financial Services, and Insurance

• Retail and eCommerce

• Hyperlocal Businesses

• Healthcare

• Travel and Hospitality

• Others

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Middle East & Africa Application to Person (A2P) Messaging Market Geographical Analysis:

By Country:

• UAE

• Saudi Arabia

• Qatar

• Oman

• Turkey

• Egypt

• South Africa

• Morocco

• Nigeria

• Rest of Middle East & Africa

Key Players and Competitive Strategies in the Middle East & Africa Application to Person (A2P) Messaging Market

Several prominent players dominate the Middle East & Africa Application to Person (A2P) Messaging Market, including:

• Route Mobile

• Comviva Technologies FZ-LLC

• Tata Communications

• Orange

• China Mobile

• Global Message Services

• Infobip

• Syniverse

• Sinch

• Twilio

• Others

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Questions Addressed in this Study

1.What factors are driving the Middle East & Africa Application to Person (A2P) Messaging Market growth?

2.How is the Middle East & Africa Application to Person (A2P) Messaging Market expected to grow over the next five years?

3.What are the key insights into the current trends in the Middle East & Africa Application to Person (A2P) Messaging Market?

4.What is the current size of the Middle East & Africa Application to Person (A2P) Messaging Market, and how is it projected to change in the future?

5.What is the future outlook for the Middle East & Africa Application to Person (A2P) Messaging Market in terms of technological advancements and market expansion?

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