Apple's Brand and its Pricing Strategies
Apple products are generally expensive when they are connected to the BRAND.
Are they affordable for everyone?
Antitrust and Apple's Payment Technology
definition: preventing or controlling trusts or other monopolies, and so promoting fair competition in business.
The leaders of Amazon, Apple, Facebook and Google took a brutal political lashing Wednesday as Democrats and Republicans confronted the executives for wielding their market power to crush competitors and amass data, customers and sky-high profits (The Washington Post).