The image shows the companies old organisational structure, which was implemented by Steve Jobs. 'In the past, Steve Jobs CEO would undertake all of the strategic management decisions'(MEYER,2019) showing more of an authoritarian leadership style. However, under Tim Cook’s leadership, the structure has slightly changed. Under Tim Cook’s leadership, the company now has more collaboration between different departments. Thus, Tim Cook’s leadership can be seen as a Participate type, encouraging the involvement of team members. The companies vice presidents have more independence and are not dictated as they were under Steve Jobs leadership. Thus, changing the companies organisational structure creating more freedom and collaboration between departments, producing a more efficient output.

Both leaderships incorporate product-based divisions as part of their organisational structure. However, Steve Jobs would focus on one product at a time and disregard the rest. This can be seen with the introduction of the iPhone, which has phased out the iPod. Due to Tim Cooks collaborative leadership, each department gets properly cared for, by department leaders.

Apple’s Organisational culture focuses on creative innovation along with top-notch excellence. The advantage of this culture enables the company to be a market leader in technological innovation and product design. It empowers the company and its human resources to stand out from the competition. However, it also has its disadvantages, the corporate culture brings on several challenges the highest being secrecy. Apple takes secrecy very seriously, to a degree that it ‘limits rapport among workers’ (MEYER, 2019).

Human Resources, Apple takes pride in inclusion and diversity, under the management of Denise Young Smith, the company has made consistent progress in hiring a diverse range of employees, including women for higher managerial positions. The company focuses on hiring candidates that are hardworking and loyal. When it comes to adhering to the company’s culture, most of the company’s employees are provided with the training. Employees compete for performance rewards thus making them self-efficient.

One of the biggest changes that the company is going through is shifting to more of a services-based company rather than hardware. This can be seen through the various subscription services the company has been rolling out, such as Apple TV+, Apple News+, Apple Music, iCloud, etc. The video explains Apple's Master Plan.