MAIN COMPANY GOALS

1. Innovation in AI, Cloud Computing & Automation

Alphabet leads advancements in artificial intelligence (AI), cloud computing, and automation through Google Cloud, DeepMind, and AI-driven products like Bard and Google Assistant.

2. Dominance in Digital Advertising

Alphabet strengthens its leadership in digital advertising with Google Ads, YouTube Ads, and automated programmatic advertising, focusing on data-driven ad targeting and AI-powered personalization.

3. Expansion of Hardware Ecosystem

Alphabet continues investing in hardware products like Pixel smartphones, Nest smart home devices, Fitbit wearables, and custom-built Google Tensor chips to create an integrated user experience.

STRATEGY

1. AI-Driven Advertising Optimization

Alphabet is enhancing its digital advertising business by leveraging AI and machine learning to improve ad targeting, bidding automation, and personalization. Through Google Ads, YouTube Ads, and Display & Video 360, Alphabet ensures high ROI for advertisers while maximizing revenue. Investments in AI algorithms, real-time bidding, and predictive analytics enhance efficiency and ad engagement.

2. Expansion of Cloud Computing & Infrastructure

Alphabet is scaling Google Cloud to compete with AWS and Microsoft Azure. This includes investing in AI-driven cloud services, expanding data centers globally, and outsourcing infrastructure management to third-party providers. The goal is to make Google Cloud a dominant player in cloud computing for enterprises by improving performance, security, and cost efficiency.

Selected Strategy: Expansion of Cloud Computing & Infrastructure

Reason for Selection:

This strategy requires significant enterprise architecture (EA) planning due to the complexity of cloud infrastructure.

It aligns with Alphabet’s AI-first strategy, as cloud services power AI innovations.

BASELINE ARCHITECTURE

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