Poetry has a long history of advocacy, social commentary, and change [8], [9]. The contemporary spoken word landscape engages poets in a way that fosters agency and activism through creative expression [10], [11], [12]. 

Spoken Word adapts traditional forms of poetry, performance, and theatrics to make creative expression more accessible to mainstream audiences. Poets use spoken word as a platform to advocate for issues, using storytelling to raise awareness - a mechanism to build allies and networks and a means to engage and mobilise these networks [13]. 

Poets can additionally set the tone for high-level engagement in a way that spotlight youth engagement and contribution.

Our lives begin to end the day we become silent about things that matter - MLK Jr.

Similarly, public art functions as a tool for social change, spurring civic engagement and publicity on the thematic concerns of such arts [14]. These paintings in public spaces cannot be missed and become a backdrop for conversations and interactions [15]. Public murals are a hot spot for photographs that are shared on social media, further spreading the key message for which the mural was created.

Community mural painting is a compelling and impactful tool for advocacy and social and behavioural change communication (SBCC). Murals have long served as public art forms that not only beautify spaces but also communicate powerful messages, convey cultural identity, and engage communities. 

When strategically used for advocacy and SBCC, mural painting becomes a dynamic medium that fosters social awareness, promotes positive behaviour change, and strengthens community bonds.

This intervention is developed with a grassroots approach that is able to fit a large-scale engagement for introductory interactions with beneficiaries. These productions will be created in consortium with the programme team and peer-reviewed for maximal engagement and impact. This will ensure that the key messages are accurate, data-driven and fit for context. 

These advocacy materials would be created through the following process flow:

• Desk Review: to collate the key messages and best practices and adapt them towards the project objectives

• Conceptualization: the look, feel, location, and sound of the product is determined and contextualised for target audience

• Ideation: The first draft of the artwork/poetry piece is developed and shared 

• Presentation and review: Inputs and feedback from the project team are received until the team is satisfied with the outcome

• Finalization: The ultimate product is presented to the project team

• Dissemination: The advocacy video or mural is shared/unveiled, then broadcasted on mass media as well as social media to further amplify its reach. Social media campaigns would be targeted at the relevant audience/stakeholders 

This intervention is more tailored and context-specific, it involves incorporating beneficiaries' participation and co-creation of the product.

• Desk Review: to collate the key messages and best practices and adapt them towards the project objectives

• Conceptualization: the engagement process and methodology for the beneficiaries are mapped out 

• Ideation workshop: Beneficiaries participate in dialogues, then learn the rudiment of spoken word poetry / mural painting

  • Participant are encouraged to offer their interpretation of key messages

  • Outputs from all participants are collated and synthesised

• Execution: Professional artists facilitate and guide participants to create final product

• Documentation: Every step in the ideation and execution process is properly documented and used to foster online discussion and engagement

• Dissemination: The advocacy video or mural is shared/unveiled, then broadcasted on mass media as well as social media to further amplify its reach. Social media campaigns would be targeted at the relevant audience/stakeholders