This documentary is a tell-tale of everything that’s dark and gloomy about social media. And turns out, we are all doomed. We are mere pawns whose habits and behaviours are being monitored and manipulated, which is a cause for alarm.
When I was watching the film it begins with a Sophocles quote, "Nothing vast enters the life of mortals without a curse,"priming the audience for the ominous testimonies of former staffers at firms like Facebook, Google, YouTube, Twitter, Instagram, and Pinterest. The documentary is interspersed with a dramatised fictional narrative of a suburban family, lured into the social media trap by evil algorithm triplets played.
This documentary has changed the way I view social media and my cell phone in general. We as a society have become hooked on these devices that display a false reality. Some studies have connected suicide, depression and anxiety to cell phone usage. By putting the phone down, we can become more present in the moment with our friends and family and more productive in our work life. Applications like TikTok, Instagram and Facebook are designed to be addictive, and that is why stepping away can be so hard to do.
The Social Dilemma may seem like an ordeal at its length of one and a half hours, but it is an essential watch for novices and regular users of social media. it is absolutely true that we have always been aware of the adverse effects of the online world but Jeff Orlowski's "The Social Dilemma makes" this danger all the more palpable. There is no doubt in our minds that most of us are going to go back to being glued to our smartphones. But if we can like these former innovators repeatedly urge turn off notifications, and get over that initial impulse to check, scroll and post, then we would be looking at the world through our naked eyes and not the make-believe, filtered world on our phone screens.
E-commerce Involves the use of the internet, www, and mobile apps and browsers running on mobile devices to transact business.E-business- digital enabling of transactions and processes within a firm, involving information systems under the control of the firm.Internet- worldwide network of computer networks built on common standards.All forms of e-commerce continue to show very strong growth: retail, mobile, social network , use of technology, messaging applications societal level: environment to create and share content and social bonds.
The beginning of e-commerce / first sales of banner advertisements (1994) / first web page was built (1995) and the emergence of the mobile digital platform, social networks and Web 2.0 application that attracted huge audiences in a very short time span .
The first to market in a particular area and that moves quickly to gather market share.occurs where users receive value from the fact that everyone else uses the same tool or product. Development and mastery of digital computing and communications technology .new technologies present businesses with new ways of organizing production and transacting business .intellectual property, individual privacy, public welfare policy. a set of applications and technologies that allows users to create, edit, and distribute content; share preferences, bookmarks, and online personas; participate in virtual lives; and build online communities. In the near future the E-commerce has rapidly expand and more businesses will move sections of their operations onto the internet. So E-commerce is currently one of the most important aspects of the internet.
E-Commerce Strategy
An e-commerce business model aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform. Defines how a company's product or service fulfils the needs of customers. Marketing structures include management and organizational structure as well as planning and information systems, and especially marketing channels. Marketing structures are created to facilitate marketing functions.
Some examples of successful e-commerce value propositions are:
* Personalization / customization
* Reduction of product search, and price discovery costs
* Facilitation of transactions by managing product delivery
the firm will earn revenue, generate profits, and produce a superior return on invested capital. We use the terms revenue model and financial model interchangeably. In order to be considered successful, a firm must produce returns greater than alternative investments. Firms that fail this test go out of existence .
advertising, subscription, transaction fee, sales, and affiliate. a firm must produce returns greater than alternative investments. Firms that fail this test go out of existence. The realistic market opportunity is defined by the revenue potential in each of the market niches where we hope to compete.
we see the business trends are impacting the way marketing is conducted. Customer relationship management, supply chain management, and planning and information systems are discussed and illustrated, and marketing channels are discussed with an emphasis on the marketing channel as a social system.
Retailers that sell products through a variety of channels and integrate their physical stores with their Web site and mobile platform .
The impact of the Internet and e-commerce on traditional forms of retailing. Scenarios range from on the one hand, the almost whole devastation of present physical retailing to, on the other, confined if any have an effect on upon actual retailing.
Despite excessive hype, spectacular failures and the myriad of conflicting views and crystal-ball gazing, e-commerce methods and procedures supply the possible for a essential reassessment of how retailing operates and how retailers behave. Without doubt, the present ways of running and the associated price constructions within retailing will be reassessed under the onslaught of new technology and new retail structures.
This paper reviews the published proof on the impact of e-commerce on the retail process. It reviews the situation rather than introducing new evidence. The focal point is on the process as it helps B2C undertaking and how retail processes and techniques should be affected by e-commerce, instead than a pre-occupation with income have an impact on through traditional merchandise and product sector typologies.
Three conclusions are drawn. First, the greatest retailers are now pursuing Internet-enabled benefits and price rate reductions in operations, which could translate to an improved competitive position in process, shape and relationship terms. Secondly, consumer reactions to the new real and virtual offers will be fundamental to their success and failure, however as but customer reactions are no longer totally understood. Thirdly, current retail floorspace will want enhancement in quality and presentation if it is to proceed to provide retail functions.
Netflix, Inc is an online, on-demand internet streaming video provider in the USA and Canada and a flat rate DVD-by-mail provider in the USA. Since its establishment in 1997, Netflix has grown to be a household name in terms of providing videos and movies. By 2012, the company had over 27 million subscribers and was able to stream videos to a host of countries in Europe. Netflix’s success in the movie rental industry started to weaken in 2007 due to a series of investment and management decisions.
Netflix business model has made it a market leader of DVD rental market but the development of technologies complementary to Video on Demand services is an indication that DVDs are now outdated for the distinct future. We views VOD as nothing more than another way to extend our core business model, in fact Netflix have some conceivable advantages in VOD market space.
Suppliers’ bargaining power is medium. There are is a large number of suppliers in the industry providing the same quality products. However, the suppliers can greatly influence the performance of the industry if they decide to avoid the go-between companies. They can offer the products directly to the consumers. The content providers have a great influence on the pricing strategy, quality of movies and the frequency of producing new movies.
As a former Blockbuster customer, Netflix CEO Reed Hastings thoroughly understood the issues with that customer journey, and he initially started Netflix as a mail-order DVD subscription service to eliminate the lengthy in-store visits and annoying late fees. To make up for the lack of physical customer interaction, Netflix offered lower prices (monthly subscription fees for unlimited rentals) and implemented efficient order-processing computer systems. After just a few years, from a small business, Netflix steadily grew its revenues and got Blockbuster on guard.
Predominantly the reason for Netflix’s growing popularity is its programmed intuitive nature. From knowing what content to offer to which user, creating a users profile to provide personalized services to each of them as well as enhancing their streaming experience and offering a variety of such convenient features, this article highlights the way the service has made exceptional use of Data handling and analytics to reach where it is today and to maximize it’s customer’s experience as well as to promote its brand.
Fuhla is a performance-based marketing company that provides Referral Tracking solutions to SMEs and startups. We are the Referral Tracking Software that connects brands with their Referrer to help them achieve their advertising and marketing objectives.In 2019, it was founded. Fuhla has grown quickly and significantly in assisting Apps in acquiring their own users and community. The process of acquiring a target audience and receiving feedback has been simplified.Fuhla also allows web and mobile app owners to automate their referral reward campaigns and maximise referral earnings through intelligent product and service recommendations.
It’s a minuscule amount of money, really, and it’s hardly an incentive, but what I actually gained was the discovery of apps that I could actually use.Some of these apps I knew about already, but just never got around to installing them. Fuhla gave me the final push to actually do it.
Fuhla also brings you the most popular apps and websites on the market. We have hand-picked the best products and services for you to try, and you may be rewarded as well.
According to Fuhla, the more downloads an app gets, the more users pay attention to them. The number of downloads helps with the app’s Google ranking too.So, if you have the storage space and the time for it, you could show these apps some love through Fuhla and earn some pocket change while you’re at it.
Finally, as mentioned earlier, its’s going to take a while for me to see if I can actually reach the RM10 goal and cash out, so stay tuned to learn about the conclusion of my Fuhla experience.