A satisfied customer told a friend about some custom work Anthony had done. That friend had some work done and told another friend. Ant made good cappuccinos for many of them. Eventually Ant had customers who were friends of friends or family of friends. Many wanted to know what the name of Ant’s business was, but there was no name. It was just Ant.
Many really liked the things he had made and the work he had done and said that he really should post pictures on the interwebs. Also, although Ant had a perfectly good phone, people wanted to get hold of him on the interwebs, the google machine and the Facebooks but, he wasn’t yet to be found in these cyber places. He was busy in his workshop making things for customers who were friends of friends of previous customers. Many customers became Ant’s friends and many had tasted the good cappuccino’s he made. Eventually, after much coercing, Ant sat down to think of a name for his business, (which was really a network of friends of friends). He decided simply on “Ant’s Custom Workshop”. Ant made a website, a facebook page and a youtube channel to post some of his work and pictures of good cappuccinos.