The Most Sought-After Marketing Jobs in 2022

There has never been a better time to be a marketer than now. As the world continues sprinting into a wonderfully digital landscape, the role of marketers — and the demand for them — is changing and growing at the same rate. Anthony Korculanic explains that 2022 presents a plethora of opportunities for new and well-established marketing professionals.

The marketing and advertising industry is expected to continue on its path to surpass one trillion U.S. dollars in 2026. And filling the most sought-after positions below is precisely how the sector will manage such a formidable task.

#1 Content Strategist

Traditional advertising tends to focus on the hard sell. But in recent years, the trend has shifted away from this somewhat overwhelming tactic, meaning the demand for content strategists has skyrocketed.

In this role, the professional develops a strategy that perfectly balances the goals of the company (or client) with their consumer's needs. How do they do this? By planning top-notch, relevant content that adds value to the site's readers. Generally, it includes a mixture of:

  • long- and short-form content

  • videos

  • infographics

  • images

They often work directly with the SEO team to outline briefs for freelancers or in-house writers, perform competitor analysis, and audit websites.

#2 SEO Specialist

Speaking of SEO, field specialists also make the top five most desirable marketing jobs in 2022 list.

Search engine optimization specialists ensure the content is delivered to the right audience through meticulously placed keywords. They're responsible for researching and identifying the keywords before content creation occurs to provide the best results for clients.

#3 Digital Account Executive

While all executive positions are sought-after, the desire for digital account executive roles has increased massively with the rise of digital marketing.

Put simply, their job is to ensure all campaigns run smoothly. They communicate with all team members and often work directly with clients to ensure their business needs and dreams are met.

#4 Data Analyst

Without data analysts, nobody would truly understand how well marketing campaigns or strategies work. Thus, the job has found its way onto the list.

They perform a variety of duties, including:

  • Ensuring companies understand their data and how to make strategic decisions using it

  • Problem-solving based on their findings

  • Creating and maintaining data systems

  • Collecting data

  • Compiling reports based on the data

Good data analysts are priceless. Their role isn't as simple as collating data. It's as complicated as making informed decisions at the perfect time to elicit the desired results.

#5 CRO Specialist

Last but not least are conversion rate optimization specialists, who are worth their weight in gold.

Their job is to enhance brands' ROIs from their website. They do this in various ways, from increasing sign-ups to boosting direct purchases and so much more. CRO pros also test conversion strategies, analyze the best methods, and roll out the most effective.

2022's Most Sought-After Marketing Jobs: The Bottom Line

It isn't all about the technical ins and outs this year. Instead, the most sought-after marketing positions in 2022 have an intimate understanding of how social trends are changing.