Branding

Overview

• Business Name - Anshika Kashyap

• Description of Design Style - Minimalist

• Keywords that define business’s personality - Elegant; Simple

Logo Variation’s & Their Usage

• Logo Meaning - This is a wordmark that has business/service provider name and two vibrant blue circles having two grey circles behind. The vibrant and dull circles together shows: Shapes, an essential part of Graphic Designing and conveys the idea of data points; Two different aspects related to colors - dark and colorless reality and bright vision.

• Variations - This logo has 2 variations - light and dark. Light is the primary logo [the primary theme of business is light] and Dark is the secondary logo.

• The logo's content has not to be edited, changed, distorted, recolored, or reconfigured through any way strictly.

• These logo's are exclusively owned by me, Anshika Kashyap. Unauthorized use is strictly prohibited.

Symbol

• The symbol has two vibrant blue circles having two grey circles behind.

• The symbol has to be sued only when business name is clearly visible or has been well established elsewhere.

• The symbol has to be used without any color modification's. If color modification is required due to the settings of any asset, use the symbol with the default light or dark background.

• These symbol's are exclusively owned by me, Anshika Kashyap. Unauthorized use is strictly prohibited.

Color Palette & It’s Usage 

1. #110304 (Dark Red):

Main use: All Text

Other use: To show links and shapes

2. #ffffff (White):

Main use: Background

Other use: To show text on dark background or in dark mode

3. #0000ff (Blue):

Main use: Links

Other use: Accent color

4. #8c8c8c (Grey):

Main use: Small Text

Other use: Secondary accent color

To view more color space's, click here.

Banner

• The banner is strictly to be used in the areas where a banner is required.

• The banner can be resized accordingly, through copy pasting.

• No specific sizing guidelines are there for the banner.

Tagline

The branding tagline is:

"designing actively with intuition, imagination and intellect."

The branding tagline has to used in website [bio.site in this case as it's the main site for all the links and essential information]; on business card; and on digital and print branding assets.

Clearspace

There are no clearspace guidelines for the logo or the symbol. The clearspace of theirs's can be modified, without cutting the logo or the symbol through any way.

Typography

Variations of Barlow and Inter has been used to maintain typography consistency.

For Data Analytics Portfolio and Bio.Site, Barlow typeface has been used.

For all the other media's, Inter typeface has been used.

Voice & Tone

• Tone - Professional but friendly.

• Sample Message: I would like to say that data and design looks good when blended, but separately, they tell stories no one wants you to know!

Types of Portfolio's

• For Data Analytics, there are two portfolio's - Light Mode and Dark Mode. Both are multipage.

• For Brand Identity Design, there is only one portfolio that is multipage.