ANNE NGUYEN LE
Marketing Manager | Book Author
Marketing Manager | Book Author
Jung Kwan Jang | Korea Ginseng Corp.
Jul 2019 – Now | Ho Chi Minh City, Vietnam
Report to: Regional Manager, ASEAN Market
Lead marketing strategy and execution for Vietnam market.
Develop and manage integrated campaigns in collaboration with creative agency and local distributor.
Strengthen brand presence across digital (Facebook, TikTok, YouTube) and e-commerce platforms (Shopee, Lazada, Tiki).
Localize brand messaging and coordinate consistent communication across all touchpoints.
Conduct market research and competitive analysis to guide campaign direction.
Key Achievements:
Drove Vietnam market to achieve 110-140% of annual export sales targets (2019–2024), market ranking #1 in Southeast Asia from 2022 (internal KPIs/ distributor reported).
Led 10+ national integrated campaigns (Tet, Mid-Autumn) and produced 12 TVCs, increasing aided brand awareness by ~35% over 6 years.
Successfully rebranded Cheong Kwan Jang to Jung Kwan Jang in Vietnam (2023), managing timing, PR strategy, and distributor/vendor communications to avoid inventory disruption and ensure positive consumer reception.
LinkedIn: www.linkedin.com/in/lenguyenthaonguyen/
PPP Laser Clinic | Singapore Lasers & Skincare
Apr 2018 – Jun 2019 | Ho Chi Minh City, Vietnam
Report to: Sales & Marketing Director
Planned and executed integrated marketing activities for a premium medical aesthetics brand.
Managed monthly IMC plans and coordinated promotional campaigns across clinics and support teams.
Conducted market research and competitor analysis to inform strategy.
Handled content development for all marketing channels (website, social media, POSM).
Managed 2 main Fanpages and 3 sub-brand Fanpages; Created content and optimized Facebook ad campaigns.
Key Achievements:
Produced company service booklet and two corporate brochures.
Led 25 successful Facebook ad campaigns, generating 1,500 new customers.
LinkedIn: www.linkedin.com/in/lenguyenthaonguyen/
Transcosmos Vietnam Co., Ltd
Feb 2017 – Apr 2018 | Ho Chi Minh City, Vietnam
Report to: Director of Sales & Marketing Division
Managed integrated marketing projects for key regional and local clients.
Conducted market and client analysis to support business decisions.
Negotiated proposals and contracts; maintained long-term client partnerships.
Coordinated Creative and Operations teams to ensure project success.
Collaborated with regional offices (Thailand, Malaysia) on multi-market accounts.
Oversaw project performance and recommended process improvements.
Key Clients: Honeywell, SCJ, San Miguel (Le Gourmet), Rebisco VN, Panasonic, TCMY, Social Gear.
LinkedIn: www.linkedin.com/in/lenguyenthaonguyen/
Time: 3-5/1/2025 & 10-12/1/2025 & 17-19/1/2025
Venue: Thiso Mall Sala
Promotion Scheme:
5% Discount on all Jung Kwan Jang red ginseng products.
10% Discount on premium Jung Kwan Jang Lunar New Year gift sets.
Booth Activities & Games:
Blind Bag Draw: Win red ginseng gifts, vouchers, or a tote bag.
Lucky Wheel Spin: Win red ginseng gifts and 01 Special Prize which is Tet Gift Set.
Mini-Quiz with Free Gifts during peak hours (6:00 PM – 8:00 PM).
Traditional Calligraphy Scrolls: Receive a lucky Lunar New Year scroll with handwritten calligraphy from a master calligrapher during the peak hours (6:00 PM – 8:00 PM).
Time: 12-14/1/2024 & 19-21/1/2024 & 26-28/1/2024
Venue: Thiso Mall Sala
Promotion Scheme:
10% Discount on all Jung Kwan Jang red ginseng products.
Booth Activities & Games:
Gift with purchase: Lucky Draw 100% winning for every orders.
Mini-Quiz with Free Gifts during peak hours (6:00 PM – 8:00 PM).
Traditional Calligraphy Scrolls: Receive a lucky Lunar New Year scroll with handwritten calligraphy from a master calligrapher during peak hours (6:00 PM – 8:00 PM).
Apr 2017 – Present
Overview:
Author of the practical guidebook “Đã thi là phải giật giải!”, which provides in-depth guidance on building winning scholarship portfolios and offers real-life strategies to help Vietnamese high school and university students access global education opportunities.
Key Contributions:
• Wrote and structured a comprehensive book that combines personal experience with actionable techniques in writing essays, preparing recommendation letters, and showcasing extracurricular achievements.
• Inspired Vietnamese students through storytelling and mindset-shifting approaches toward scholarship applications and personal development.
• Received positive reviews from educators, parents, and readers for its practical value and empowering tone.
This is a small Event organized by Saigon Books x FAHASA, with the participation of 40 students from 2 International secondary schools in Ho Chi Minh City.
Topic: Building Communication Confidence Through Daily Habits
Time: 8.30 - 10.30AM, 04.01.2019
Venue: FAHASA Nguyen Hue, District 1, Ho Chi Minh City
During the two-hour session, I shared practical techniques and daily practices to help young learners develop self-assurance in communication, blending interactive activities with relatable real-life examples. The event created an engaging and supportive environment, encouraging participants to step out of their comfort zones and apply the habits in their everyday life.
iziEnglish Community is a non-profit organization founded in March 2011 with a mission to help Vietnamese people improve their English proficiency in an increasingly globalized world. Over the years, the community expanded its presence from Ho Chi Minh City to other major cities including Hue, Da Nang, Nha Trang, and Hanoi. Its activities were suspended in 2021 due to the impact of the COVID-19 pandemic.
iziTalk was a weekly public speaking event where 03 invited guests each delivered a 30-minute talk on an inspiring or insightful topic.
I was honored to join iziTalk on August 27, 2017, as a Special Guest Speaker, delivering a 60-minute keynote followed by a 60-minute Q&A session. In my talk, I emphasized 2 core messages:
"Big things start from small beginnings"
"Never give up"
I shared my personal journey of transitioning from FTU2 to RMIT Vietnam, and the behind-the-scenes process of writing and publishing my book “Đã Thi Là Phải Giật Giải!”, aiming to encourage young people to persevere through challenges and pursue their goals with purpose and passion.