MY PROJECTS

At ION Harbour, where culinary artistry meets elevated hospitality, every element of the guest experience is crafted with purpose, even to the smallest touch. This project focused on capturing and sharing a unique behind-the-scenes story: creating bespoke ramekins and olive oil beakers by the restaurant’s team, destined for tables graced with Michelin-starred precision.

Core Message:
“Made by Us, for You” speaks to the heart of ION Harbour’s philosophy — that true hospitality begins before service. The staff, typically behind the scenes, took center stage as artisans, shaping the vessels that would soon be part of every guest’s dining ritual.

My Role:
Production of a visual storytelling campaign designed to humanize the luxury experience and elevate brand authenticity.

• 🎥 Reels Production: Created 2 reels highlighting the hands-on process of shaping and firing the ramekins — from raw clay to refined tableware. Emphasis was placed on texture, intention, and the emotional connection between craft and service.

• 📸 Photography: Captured editorial-style stills that showcased both the process and the final pieces in a minimalist, elegant tone in line with ION Harbour’s brand aesthetic.

• 📄 Content Brief & Strategy: Developed a full social media rollout, including:

  • Posting sequence (teasing, reveal, behind-the-scenes, and final use in service)

  • Captions aligned with the tone of voice.

This campaign was not only about visual storytelling — it was about revealing the hands and hearts behind the plate. By spotlighting the team’s craftsmanship, we brought the brand’s values to life and invited the audience into the story in a more intimate, authentic way. 

An online store specializing in the sale of original Korean cosmetics. 

Objectives: Inform existing customers about products, active ingredients, and usage tips. Drive sales.

My tasks:

• Create photo and video content

• Develop targeted advertising campaigns

• Monitor results and make adjustments

A small family business operates two months a year during the asparagus season. We offer a high-quality, chemical-free product, with hand-picked harvesting and packaging. Our unique selling proposition is same-day delivery or pick-up on the day of harvest. Despite the challenges in planning, we successfully managed the 2025 season with no losses. We sold 500kg of asparagus only through direct messages on Instagram.

Platforms: Instagram.

Objectives: increase sales, inform and educate customers, and enhance customer loyalty.

My tasks:

• Develop a unique selling proposition.

• Create a competitive strategy.

• Produce content aligned with our objectives (photo and video).

• Launch targeted advertising campaigns.

• Collect and process customer inquiries.

• Monitor results and optimize accordingly.

April - September 2024. We began working on The Apothecary when it opened on April 6th. This cocktail bar is just a few streets away from the epicenter of Malta's nightlife. Close, yet slightly tucked away, this bar offers a sense of privacy and stands out with its quality approach to cocktail preparation, which is exactly what we want to convey. The concept includes hosting live events: DJ nights and live vocal performances. 

Platforms: Instagram, Facebook.

Objectives: increasing brand awareness, informing, and selling services.

My tasks:

• Creating photo and video content according to the set objectives.

• Determining the USP (Unique Selling Proposition) and creating corresponding content.

• Targeted ads and tracking results.

February 2023 - January 2024. The Instagram account for Fat City Bar evolved alongside the business: we learned about and grew our audience, worked on positioning, branding, and our products. The project had its own unique style: music, guests, a distinctive manner of communication on social media, and high standards for our product. We reflected all of this in our content.

Goals and KPIs:

• Increase brand awareness.

• Enhance and maintain a positive brand image.

• Develop and refine the brand’s Tone of Voice.

• Create content that aligns with established goals and objectives.

Photographs for the restaurant's social media platforms

Photoshoot for guest bartender event Fat City at La Luz