BRIEF

Reimagine an existing building by aligning its purpose with its characteristics. Draw inspiration for the brand's visual identity from the architectural features of the building. 

Story behind JONG

JONG brings the Van Ommeren Huis back to life, true to its modernist roots. Its mission? To pass on a nonconformist DNA to a new generation of artists and creatives beyond the established order. 

JONG revives the Van Ommeren Huis in the spirit of its modernist origin. Its mission: to pass on a nonconformist DNA to a new generation of artists and creatives outside the established order.