Revamped AFC's website to enhance user experience and communicate the campaign's mission, vision, and values 

Curated promotional materials, leveraging Canva to maintain a consistent brand image 

First-generation college students, whose parents did not earn four-year degrees, often face unique challenges navigating higher education. To support this vital student population, Horizons at Purdue University expanded First Generation Day into a week-long celebration filled with resources and community-building events. I spearheaded a social media campaign, including the First Gen Student Takeover series, to amplify student voices and promote these initiatives, ultimately fostering a stronger sense of belonging among first-generation scholars.

Horizons at Purdue University transformed the annual TRIO Day celebration into a week-long event to amplify the impact of TRIO programs on student success. To enhance awareness of these vital resources, I created a series of engaging TRIO-themed fun facts and trivia, which were shared throughout the week to inform and entertain the campus community on the importance of TRIO.

Designed weekly promotional materials and managed the club's Instagram account