Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior, with Jessica Fong and Tong Guo,

Journal of Marketing Research, forthcoming.

Industry-funded Research and Bias in Food Science,

Quantitative Marketing and Economics, 20, 2022.

Deceptive Claims using Fake News Advertising: The Impact on Consumers,

Journal of Marketing Research, November 2021.

Do Made in USA Claims Matter?, with Xinyao Kong,

Marketing Science, 40(4), 2021.

Value of Aggregators, with Selin Akca,

Marketing Science, 39(5), 2020.

Strategic Research and Development Investment Decisions in the Pharmaceutical Industry,

Marketing Science, 39(3), 2020.

Demand for “Healthy” Products: False Claims and FTC Regulation, with Emily Wang,

Journal of Marketing Research, 54(6), 2017.

Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema, with Wes Hartmann,

Quantitative Marketing and Economics, 13(2), 2015.

Online Content Pricing: Purchase and Rental Markets,

Marketing Science, 34(3), 2015.

How do firms make money selling digital goods online?, with Lambrecht, A., A. Goldfarb, A. Bonatti, A. Ghose, D.G. Goldstein, R. Lewis, N. Sahni and S. Yao,

Marketing Letters, 25(3), 2014

Reference Price Effects in Search Aggregators, with Shrabastee Banerjee and Giorgos Zervas