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Angry Birds is a Finnish action, puzzle, and strategy based media franchise created by Rovio Entertainment, and owned by Sega. The game series focuses on the eponymous flock of colorful angry birds who try to save their eggs from green-colored pigs. Inspired by the game Crush the Castle,[1] the game has been praised for its successful combination of fun gameplay, comical style, and low price. Its popularity led to many spin-offs; versions of Angry Birds created for PCs and video game consoles, a market for merchandise featuring its characters, Angry Birds Toons, a televised animated series, and two films; The Angry Birds Movie and its sequel The Angry Birds Movie 2. By January 2014, there had been over 2 billion downloads across all platforms, including both regular and special editions.[2][3]

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The first game in the series was initially released on 11 December 2009 for iOS.[8] At the time, the 2009 swine flu epidemic was in the news, so the staff decided to use pigs as the enemies of the Angry Birds.[9] The company released ports of the game to other touchscreen smartphone operating systems, including Android. In early 2019, all remaining Angry Birds games released before October 2014 (with the exception of Friends) were discontinued and removed from app stores, though Bad Piggies was added back in early 2020. Rovio has declined to explain their reasoning behind the decision apart from a brief tweet and support response, both giving different answers.[10] However, in June 2021, by popular demand of the fans, Rovio announced that the classic games will be available on the stores again sometime in the future.[11] A recreated version of the original Angry Birds game known as Rovio Classics: Angry Birds came to mobile platforms on 31 March 2022.[12]

On 1 June 2018, U.S. television production company Big Fish Entertainment announced that they would be partnering with Rovio to create a game show based on Angry Birds currently[when?] called Angry Birds Challenge.[53]

On 17 November 2018, a series titled Angry Birds on the Run was released on YouTube. The series focuses on the birds being sent to the real world from a girl's phone, causing mayhem while the pigs are looking for them.

On 18 January 2020, a series titled Angry Birds Slingshot Stories was released on YouTube.[59] It features structures from the original Angry Birds game and shows the birds and pigs' life outside the levels.

There have been several toys made from Angry Birds characters.[49] The game's official website offers plush versions of the birds and pigs for sale, along with T-shirts featuring the game's logo and characters.[72] In May 2011, Mattel released an Angry Birds board game, titled "Angry Birds: Knock on Wood".[73] Over 10 million Angry Birds toys have been sold thus far.[50] Rovio opened the first official Angry Birds retail store in Helsinki on 11 November 2011 at 11:11 a.m. local time.[74] It expects to open its next retail store somewhere in China, considered the game's fastest-growing market.[74] Merchandise has been successful, with 45% of Rovio's revenues in 2012 coming from branded merchandise.[75]

The most notable toys are the Telepods, created by Hasbro. These figures are created for Angry Birds Star Wars II,[76] Angry Birds Go!, Angry Birds Stella, and Angry Birds Transformers.[77] Telepods use a similar digital toy hybrid concept as Skylanders or Disney Infinity characters, but there is a different technology behind it.[78] These are figures used to "teleport" a character of the corresponding figure into the game by scanning a tiny QR code via the device's camera. The Telepod platform technology was invented by ReToy, a bMuse company, in partnership with Hasbro.[79] Telepods figures are not only for this use, but can also be used with the toy set that comes with the toy, like other Angry Birds board games.

On 20 March 2012, National Geographic published a paperback book titled Angry Birds Space: A Furious Flight Into The Final Frontier[81][82] shortly before the release of Angry Birds Space which became available on 22 March 2012. National Geographic also has a book titled Angry Birds Feathered Fun for learning all about birds.[83]

In the same year, Rovio created a contest with the prize Angry Birds: Hatching a Universe, a book about the franchise and all the characters. It was released for sale by Titan Books on 24 May 2013;[84] And again by Insight Editions on 4 June 2013.[85] The book was written by Danny Gordon with a foreword by Mikael Hed.

In June 2013, Rovio and NASA opened the Angry Birds Space Encounter theme park at the Kennedy Space Center.[100] It offers creating characters and shooting birds at pigs, as in the video game. It also opened in the Space Center Houston.

The game's popularity has spawned knock-off and parody games that utilize the same basic mechanics as Angry Birds. For example, Angry Turds features monkeys hurling feces and other objects at hunters who have stolen their babies.[133] Another game, titled Chicks'n'Vixens and released in beta form on Windows Phone devices, replaces the birds and pigs with chickens and foxes, respectively.[134] The developer of Chicks'n'Vixens intended the game as a challenge to Rovio Mobile, which stated at the time that a Windows Phone port of Angry Birds would not be ready until later in 2011.[134] The Angry Birds theme song (Balkan Blast Remix) and its characters appear in Just Dance 2016.[135]

On an island in the Pacific, the goal is to fling a squadron of kamikaze birds at gormless green pigs. The birds have just cause: the pigs stole their eggs. The swine took refuge in, and on, easily collapsible structures. The game is physics-based -- you adjust the trajectory and power of the slingshot with your finger -- and very, very addictive. Rovio, the Finnish developer behind the title, certainly got lucky. But Mikael and Niklas Hed, the cousins who run the company, also realised in early 2009 that the smartphone was about to become a new mass medium -- just one without the mass-media economics. So they methodically set out to create a new type of blockbuster, one with universal appeal, and use it to build an entertainment empire that would extend far beyond the iPhone. It would be Disney 2.0. "We set out to minimise the amount of luck that was needed," says Mikael Hed. "We felt we had done our best game so far. But the idea always was, this is the first step."

First they had to save a company in crisis: at the beginning of 2009, Rovio was close to bankruptcy. Then they had to create the perfect game, do every other little thing exactly right, and keep on doing it. The Heds had developed 51 titles before Angry Birds. Some of them had sold in the millions for third parties such as Namco and EA, so they decided to create their own, original intellectual property. "We thought we would need to do ten to 15 titles until we got the right one," says 30-year-old Niklas. One afternoon in late March, in their offices overlooking a courtyard in downtown Helsinki, Jaakko Iisalo, a games designer who had been at Rovio since 2006, showed them a screenshot. He had pitched hundreds in the two months before. This one showed a cartoon flock of round birds, trudging along the ground, moving towards a pile of colourful blocks. They looked cross. "People saw this picture and it was just magical," says Niklas. Eight months and thousands of changes later, after nearly abandoning the project, Niklas watched his mother burn a Christmas turkey, distracted by playing the finished game. "She doesn't play any games. I realised: this is it."

In 1996 Mikael completed a year of military service in the Finnish army, then attended business school in the south of France and New Orleans. In the meantime, Niklas enrolled to read computer science at Helsinki University. In 2003, he and two friends entered a competition held by Nokia and HP to create a mobile multiplayer game on one of the very first smartphones. They won. Vesterbacka, then at HP, was one of the organisers: "They created this really cool game," he says over the phone from San Francisco. "They asked me what they should do. I said, 'Start making games.'" Niklas founded Relude in 2004 and asked Mikael to be CEO. Mikael hesitated. "I couldn't see how that company could make money. But I felt this is what I wanted to do."

Mikael went into publishing, creating a series of comics starring a detective called August Jessor. At the same time, the Rovio business plan began to unravel: it was based on hits, and Rovio hadn't come up with any. "We tried to create a bubble and sell it fast," Niklas says. "But we started doing a lot of work for hire, for the big names: EA, Namco, Real Networks. We could make great games ourselves, but we didn't have the distribution or marketing. Mikael in a way predicted that." In 2007, Niklas began sacking employees. By 2009, the company had shrunk from a peak of 50 employees to 12.

The team started going through concepts. Jaakko Iisalo, Rovio's principal games designer, would pitch ten ideas at a time, working them up into screenshots. In March 2009, Iisalo struck gold. "There was something about those characters," says Mikael. "These birds have no feet and can't fly. And they're really angry. We all started thinking about why they are so angry. For such simple characters, they made us think so much. There was some magic to it."

At first the game was radically different from how we know it now: each coloured bird matched a coloured block; touch the block and the corresponding bird would fly up and destroy it. None of the birds had special abilities: instead, there were collectable eggs, which acted as power-ups. And you would keep and strengthen your own flock, as in Pokemon. Flinging the birds across the screen came later, but it was done by swiping your finger in the direction of the buildings, rather than with the catapult. The pigs were a later addition too: justification for the birds' wanton destruction of the buildings. They started out as featureless blobs; swine flu hit the news and they became sickly green pigs. But then test players consistently said they didn't understand why the docile-looking swine deserved such aggression, so the team came up with the back story of the pigs' stealing the birds' eggs. ff782bc1db