Associate Professor of Marketing, University of Florida
Aner Sela is an Associate Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.
Dr. Sela is an expert on how people make decisions and form evaluations. His work highlights how everyday decisions are shaped by people's momentary experiences, intuitions, and the inferences they draw, as well as by seemingly unimportant features of the decision context.
He has been ranked among the Top 50 Most Productive Marketing Authors and chosen as a Young Scholar for 2015 by the Marketing Science Institute.
- Park, Jane Jeongin and Aner Sela (2018), “Not My Type: Why Affective Decision-Makers are Reluctant to Make Financial Decisions,” Journal of Consumer Research, 45 (August), 298-319. (Online supplement)
– Winner, Society for Consumer Psychology Dissertation Competition runner-up award
- Sela, Aner, Jonah Berger, and Joshua Kim (2017), "How Self-Control Shapes the Meaning of Choice," Journal of Consumer Research, 44 (December), 724-37. (Online supplement)
– Lead Article
- Sela, Aner and Robyn A. LeBoeuf (2017), “Comparison Neglect in Upgrade Decisions,” Journal of Marketing Research 54 (August).
- Etkin, Jordan and Aner Sela (2016), “How Experience Diversity Shapes Product Evaluation,” Journal of Marketing Research, 53 (February).
- Sela, Aner, Itamar Simonson, and Ran Kivetz (2013), “Beating the Market: The Allure of Unintended Value,” Journal of Marketing Research, 50 (December).
– Press coverage: The Marker Magazine
- Sela, Aner and Jonah Berger (2012), “How Attribute Quantity Influences Option Choice,” Journal of Marketing Research, 49 (December).
– Press coverage: Marketing Science Institute Selections
- Sela, Aner and Jonah Berger (2012), “Decision Quicksand: How Trivial Choice Suck Us In,” Journal of Consumer Research, 39 (August).
– Best Paper Award finalist, Journal of Consumer Research, 2015
- Sela, Aner, S. Christian Wheeler, and Gülen Sarial-Abi (2012), “‘We’ are Not the Same as ‘You and I’: Causal Effects of Minor Language Variations on Brand Perceptions,” Journal of Consumer Research 39 (October).
- Simonson, Itamar and Aner Sela (2011), “On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice,” Journal of Consumer Research, 37 (April).
- Sela, Aner and Baba Shiv (2009), “Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait? ” Journal of Consumer Research, 36 (October).
- Sela, Aner, Jonah Berger, and Wendy Liu (2009), “Variety, Vice, and Virtue: How assortment Size Influences Option Choice,” Journal of Consumer Research, 35 (April).
Current working papers are available on this SSRN page.