Aner Sela

Associate Professor of Marketing, University of Florida

Aner Sela is an Associate Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.

Dr. Sela is an expert on how people make decisions and form evaluations. His work highlights how everyday decisions are shaped by people's momentary experiences, intuitions, and the inferences they draw, as well as by seemingly unimportant features of the decision context.

He has been ranked among the Top 50 Most Productive Marketing Authors and chosen as a Young Scholar for 2015 by the Marketing Science Institute.


Contact Department of Marketing

Selected Publications

– Winner, Society for Consumer Psychology Dissertation Competition runner-up award

– Press coverage: New York Times, USA Today, Forbes, The Conversation

– Lead Article

– Press coverage: Huffington Post, Forbes (more Forbes), Boston Globe

– Press coverage: The Marker Magazine

– Press coverage: Marketing Science Institute Selections

– Best Paper Award finalist, Journal of Consumer Research, 2015

– Press coverage: Wired Magazine, Wall Street Journal, The Guardian, Forbes, The Atlantic, Scientific American

– Press coverage: The Times, Time Magazine, The Atlantic, Daily Telegraph

– Press coverage: Los Angeles Times, Boston Globe

Current working papers are available on this SSRN page.

Courses Taught

  • MAR 6930 – Social and Consumer Psychology (PhD) - Syllabus
  • MAR 6335 – Building and Managing Brand Equity (MBA) - Syllabus
  • MAR 6833 – New Product Development (Graduate) - Syllabus
  • MAR 4832 – New Product Development (Undergraduate)