Andy Seungho Back
About Me
I am an Assistant Professor in the Management and Strategy area at the University of Hong Kong (HKU) Business School.Â
My research is about network narration. I am interested in how firms or individuals narrate their network ties and how the narration affects outcomes such as attention. I have some interesting projects in Gaming (League of Legends) YouTubers and Biopharma firms' strategic alliances. I have other projects on Academic scientists and US fire departments.
I received my Ph.D. in Strategic Management from the University of Toronto. I earned my B.A. in Mathematics and Economics (honors) from Northwestern University. I worked as a strategy consultant and a growth hacker prior to my academic career.
Contact
Room 1228, 12/F, K.K. Leung Building, The University of Hong Kong Pokfulam Road, Hong Kong
E-mail: andyback@hku.hk