Built and organized new website pages with a focus on clean layout, consistent messaging, and easy navigation. Added page copy, headings, and SEO elements to improve user experience and make the site more search-friendly.
Wrote and optimized SEO-focused web pages and blog content. Focused on clear structure, keyword placement, internal linking, and writing that converts readers into inquiries.
Researched competing brands to compare positioning, structure, offerings, and pricing across the market. Summarized key takeaways and recommendations to help guide content strategy.