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๐ Customer Segmentation in FMCG Sector: A Case Analysis on TCPL
๐ Customer Segmentation in FMCG Sector: A Case Analysis on TCPL
As part of my MBA in Business Analytics, I conducted a data-driven segmentation study for Tata Consumer Products Ltd., analyzing how customer personas differ by income, region, and psychographics using models like STP, VALS, and RFM.
As part of my MBA in Business Analytics, I conducted a data-driven segmentation study for Tata Consumer Products Ltd., analyzing how customer personas differ by income, region, and psychographics using models like STP, VALS, and RFM.
๐ Tools Used: Excel, Power BI, SQL, Word, PowerPointย ย
๐ Tools Used: Excel, Power BI, SQL, Word, PowerPointย ย
๐ Outcome: Defined key personas, validated targeting patterns, and suggested strategic personalization idea
๐ Outcome: Defined key personas, validated targeting patterns, and suggested strategic personalization idea
๐ Project PDF Link: https://drive.google.com/file/d/1IfoyxPUvAu8f9sDlOTqB81ofMMYwR5WC/view
๐ Project PDF Link: https://drive.google.com/file/d/1IfoyxPUvAu8f9sDlOTqB81ofMMYwR5WC/view
๐ Project PPT Link: https://docs.google.com/presentation/d/1H5pLZLsNTQse8JlPDD0Kt2skxodntXL0/edit?usp=sharing&ouid=107291769142913141955&rtpof=true&sd=true
๐ Project PPT Link: https://docs.google.com/presentation/d/1H5pLZLsNTQse8JlPDD0Kt2skxodntXL0/edit?usp=sharing&ouid=107291769142913141955&rtpof=true&sd=true
๐GitHuB Repo Link: https://github.com/SAKET2025BA/-Customer-Segmentation-FMCG
๐GitHuB Repo Link: https://github.com/SAKET2025BA/-Customer-Segmentation-FMCG
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