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GOOGLE ANALYTIC REPORTING: WHAT IT IS AND WHY YOU NEED IT

You are not really marketing if you are not measuring and analyzing. Authority Solutions® will help you establish a Google Analytics Reporting to get well-reviewed choices about your marketing networks, your website with its content, as well as the products or services that you provide.

As a marketer, do you know how well your website is performing? Are you aware what your best converting traffic sources are? Do you know which pages need improvement and which ones need immediate attention?

These are very important things any marketer must know to improve your website sales or leads. You will get great benefits when you establish Google Analytics Reporting on your website.

What is Google Analytic Reporting?

Google analytics is the best free web analytics tool. It helps you analyze and improve the performance of your website, pages and visitors. With the use of a small snippet of code, you can track your visitors on all of your key pages. It is a widely used web analytics on the Internet. It is an essential analytics tool for any marketer.

Instead of merely guessing how well your website and content is performing, Google Analytics equips you with key metrics and insights to help you improve it, by gaining more traffic, and increasing the number of visitors converting into your website goals like sales, signups or subscribers.

However, establishing Google Analytics Reporting in your website can be very challenging. There are lots of custom reports and standard reports that must be studied and interpreted to improve the search engine ranking of your website and to gain valuable insight about your users.

When you engage Authority Solutions® we will solve that problem for you. We can take off that burden from your shoulders so you can continue running your business.

4 Major Benefits of Using Google Analytics Reporting

Google Analytics helps you understand key things about your website:

• Overall performance and trends of your website. You will know how many visitors have visited your site, viewed your page and the conversion rate of these visitors for the past 30 days.
• Performance of your pages. You will get an idea of the type of visitors your site gets, bounce rate and conversion rate on each every page of your website.
• Performance of your traffic sources – You can evaluate the performance of your SEO, paid search, social media and email marketing so that you can make the necessary improvements on the traffic source that is not performing well.
• Great insights for improving your website. It will give you an opportunity to assess what pages are performing poorly and that pages to improve first.

And there’s more. It is completely free to use. It is almost as good as paid tools such as Adobe analytics. It has a user friendly interface that keep improving each year. It will not slow down your website load time and easily integrates with other tools.

Google Analytics Reporting Techniques Authority Solutions® will establish on your website

• Landing Page Analysis. Your landing pages are signals for analyzing Google organic search traffic because each of your landing page has been created around a focus keyword, theme or product. Incoming keyword searches will generally relate to the focus of the page. We can see which organic searches on Google relate to which landing pages on your site.
• Segment Analysis. Content is usually created around a central theme. Our analytic analysis experts will group your content based on your main theme using segments and study how each theme performs.
• Multi-Channel Funnels and Attribution Analysis. Just as we create segment analysis based on landing pages, we will also create channel groupings for Multi-Channel Funnels and Attribution analysis. Our experts will identify your brand landing pages and group your pages according to brand and non-brand channel groupings. We then can see what roles your brand and non-brand channels play in initiating, assisting and completing sales and conversions. We can also compare the monetary value of these channels based on different attribution models.
• Keyword Analysis. Authority Solutions® uses Google Search Console to discover search queries that drive traffic to your site. Our experts need to know if the keyword you are using to be discovered by search engines is performing as expected. We will analyze every keyword used on every page of your website.
• Internal Site Search Analysis. This kind of analysis allows our experts to see what your users who visited your site through Google organic search are looking for once they get into your website. These queries are related to the searches they used to find your website.

7 Essential Google Analytic Reports You will Receive

Traffic Acquisition Report. Authority Solutions® will provide you with a report on how your SEO strategy is actually working. We will also let you know if your guest post is generating traffic to your website. We will even let you know how many people are actually clicking on your ads.

Content Efficiency Report. We will keep track of the content you have published on your website. Our report tracks page views, entrances, bounces and goal completion so you will know

• which content is most engaging your audience
• what type of content is performing best with your readers
• which content converts readers into customers
• which content is mostly shared by your users

Keyword Analysis Report. Authority Solutions® will analyze the most popular and available incoming keywords to your website. The report will show visitor metrics, conversion rates, goal completions and page load time for every keyword.

Landing Pages Report. This report will show your top most landing pages having a maximum bounce rate of 50% so that you will know how to optimize the less performing pages by improving headlines, graphics, call to action buttons and more.

In-Page Analytics Report. This report will show what parts of the website are important for visitors. The in-page analytics feature in Google Analytics Reporting helps your understand your visitor’s journey, behavior and movement on your website.

You can see visitor’s involvement on crucial links and give less emphasis to those links that are less beneficial. You can rearrange your navigation menu so you can concentrate on your major website goals.

Mobile Performance Report. We are living in a modern mobile world and even Google penalizes websites that are not mobile-friendly. The mobile performance report will show you how well your site is optimized for mobile devices and where you need to make improvements.

It will also show which mobile device or browsers your customers are using to access your website. You can determine if your site is performing poorly on some devices.

Bounce Rate vs. Exit Rate Report. This report compares the bounce rate vs. exit rate for different pages on your website.

Bounce rate is the percentage of visitors who do not take any action and simply leaves from the same page they landed on.

Exit Rate measures the percentage of your visitors who browse more than one page of your website before leaving.

Stop Waiting – Start Ranking

Overall, marketers must be aware of the importance of Analytics Analysis in order to improve the performance of their websites and increase return of investment. Please contact Authority Solutions® today to get more information about Google Analytic Reporting and we will help you establish it on your website so that you can get well-reviewed choices about your marketing networks, your website with its content, as well as the products or services that you provide. We will make your business stay ahead of the competition and rank high in search engines. Contact us today at (888) 997-4146, and we’ll produce the solutions and results that only a top SEO company can deliver. Visit us at our website https://authoritysolutions.com/

Authority Solutions® | Google Analytics Reporting

8300 FM 1960 Rd W #450-4554 Houston, TX 77070

Contact us:

+1 (888) 997-4146