INTERPRETATION: By this survey it is clearly seen that most of the customer like the way of marketing done by the Amul company to sell their products. Amul has a low-cost pricing marketing strategy for products that are consumed regularly. This pricing strategy of Amul made it affordable for its target audience. And that’s why more and more people are interacted towards the Amul Products
4. o you think you received good value for money from Amul Products?
a) Yes
b) No
c) Maybe
INTERPRETATION: As you can see 73% out of 100 says that the Amul provides good quality products in a valuable price so we can conclude that the company make a good CRM with the customers.
4. hat is your overall satisfaction rating with Amul company?
a) Very Satisfied
b) Somewhat Satisfied
c) Somewhat Unsatisfied
INTERPRETATION: The methodology says that the most of the Customer are highly Satisfied with
the Amul Products as an overall rating, it is clearly seen in the chart that only 4% people are dissatisfied with the Products and we are working our best to give high level of satisfaction from our Products
10. How frequently do you use Amul products?
a) Regularly
b) Weekly
c) Monthly
