The Kiara District Cooperative Milk producer Union Ltd.(Amul)

Introduction : The brand name "Amul", from the Sanskrit word "Amulya" which means priceless or precious,  was suggested by a quality control expert in 1946. Amul is a brand name managed by the apex cooperative organization, Gujarat co-operative Milk Marketing Federation Ltd.(GCMMF).

Overview : Amul is the largest food brand in India and world's largest pouched milk brand with an annual turnover of USD 6200 million dollars(2021-22). besides India, Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries.

History : Amul(Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is managed by Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF). Amul is based in Anand, Gujarat and has been a example of a co-operative organization's success in the long term. The Amul pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India. It is also the world's biggest vegetarian cheese brand.

Amul was founded as part of a cooperative campaign against Polson Dairy. The misuse of minimum milk producers in small city separations to convey milk by brokers or operators of the main existing dairy, the Polson dairy, frequently went soured in summer, to Polson. Milk prices were set at the choice of the retailer. Except for the farmers, everybody benefitted immensely from the system. Soon thereafter, late Sardar Patel took charge of the situation, which resulted in the founding of the Kaira District Co-operative Products’ Union in Anand.  

The White Revolution : The Government of India initiated Operation Flood known as the White Revolution after witnessing the huge success of the Green Revolution that resulted in an immense increase in the production of wheat and rice. It created a national milk grid linking producers throughout India to consumers in over 700 towns and cities and reducing seasonal and regional price variations while ensuring that producers get a major share of the profit by eliminating the middlemen. White revolution period intended to make India a self-dependent nation in milk production. Today, India is the world’s largest producer of milk and Dr Verghese Kurien played an important role in bringing White Revolution in India.