RE-FRAMING SEREMBAN CREATIVE ART HUB is proposed to enhance the genius loci. The presented proposal dwells upon the imminent societal change in the Seremban Old Town Environment. By means of analysis of the local traditions and present day environment, the proposals aims to house and promote a concious and integrated social development of the modernizing society of Seremban Old Town. With the ability to showcase seremban old town expressions of collective memory all around the city under one roof