Outlook C3: Climate, Circularity, Community Awards 

About the Project
C3 is a prestigious sustainability platform spearheaded by Outlook Planet, aimed at empowering India’s SMEs to embrace sustainable business practices. The initiative aligns with national objectives of achieving net neutrality, enhancing climate resilience, and improving industry competitiveness in the face of evolving global regulations.

The event serves as a collaborative space for policymakers, industry experts, academicians, and sustainability leaders, fostering dialogue on the challenges and innovations driving green transitions. Key highlights of the initiative include expert-led panel discussions, masterclasses, the ‘SMEs Guide to Sustainability’, and sustainability awards recognizing outstanding contributions by MSMEs.

My Role
As a core team member contributing to the success of this multi-dimensional event, I was responsible for:

• Developing comprehensive social media strategies to maximize digital outreach and engagement

• Designing key collaterals including brochures, digital invites, factoid videos, event agendas, and speaker profiles

• Crafting Thought Leadership booklets (TLs) to encapsulate expert insights and policy directions

• Overseeing event day management, ensuring smooth coordination and execution

• Interview coordination with speakers, awardees, and sustainability influencers to create post-event content and coverage

Through this project, I honed my strategic, creative, and operational skills while contributing to a cause that merges sustainability with scalable business innovation.

ICAL 2023 – International Conference on Academic Libraries

Organized by Central Library, University of Delhi

About the Event
ICAL 2023 was a prestigious international forum dedicated to reimagining academic libraries for the future. Hosted by the Central Library of the University of Delhi, the conference brought together leading academicians, librarians, researchers, and policymakers to discuss innovative strategies for transforming academic libraries into dynamic engines of knowledge, aligned with India's educational and developmental goals for 2030.

My Role: PR Manager
As the Public Relations Manager for ICAL 2023, I was responsible for ensuring impactful visibility and strategic media communication throughout the event. My key responsibilities included:

• Designing and executing a comprehensive media strategy to maximize coverage and outreach

• Leading a 19-member media team in content creation, coordination, and execution

• Managing press communications, drafting press releases, and establishing relationships with media houses and journalists

• Coordinating interviews, video shoots, and photography, while ensuring consistency in branding and messaging

• Collaborating with the archive and content teams to generate logs and post-event media materials

• Addressing real-time challenges, such as logistical constraints, language barriers, and tight deadlines, with professionalism and adaptability

Impact
Despite multiple challenges—including equipment shortages and language coordination—I successfully led the team in ensuring seamless media coverage and stakeholder communication. The event was widely appreciated for its organized dissemination of content and professional representation, affirming the pivotal role of PR in academic conferences.

Pravah – The Flux: 

About the Project
Pravah – The Flux is the official monthly newsletter of the Delhi School of Journalism (DSJ), University of Delhi, serving as a creative and intellectual platform for student voices, institutional news, and socio-political commentary. It is a space that reflects the pulse of the student body through journalistic integrity, visual storytelling, and academic engagement. Each volume presents a thematic collection of articles, editorials, illustrations, and interviews contributed by students and faculty.

My Role
I held a dynamic position across multiple editions, contributing in several creative and editorial capacities. My involvement included:

• Managing Editor: As the Managing Editor, I led the entire editorial process—from ideation to publication. This involved conceptualizing monthly themes, managing editorial workflows, mentoring contributors, overseeing content quality, and ensuring timely publication. I also coordinated with faculty and the editorial board to maintain editorial standards and thematic consistency.

• Content Writer & Curator: Authored and edited original pieces, curated relevant content submissions, and maintained alignment with the publication’s tone and message.

• Designer & Illustrator: Crafted visual layouts, designed covers and inside pages, and contributed original illustrations to visually enhance storytelling.

• Creative Collaborator: Worked closely with the editorial and design teams to merge journalistic substance with aesthetic appeal, making Pravah – The Flux a compelling monthly read.

This project sharpened my skills in editorial leadership, visual design, storytelling, and creative project management, while allowing me to contribute to the academic and cultural dialogue within DSJ.