The global AMOLED display market has been growing rapidly, mainly due to the wide adoption of these displays across the burgeoning industries such as consumer electronics, media, and entertainment & sports, retail, among others. Additionally, the growing demand for energy-efficient display for small devices such as smartphones and other electronic devices escalates the market on the global level.

According to a leading research firm, Market Research Future (MRFR), the global AMOLED display market is poised to reach the valuation of approximately USD 14 BN by 2023. In its recently published analysis, MRFR also confirms that the market would register a CAGR over18% throughout the forecast period (2017 to 2023). Rapid urbanization and widening uptake of smartphones led by the improving economy worldwide is fuelling the growth of the market, improving consumer’s purchasing power.

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Segments

The report is segmented into four key market dynamics to widen the scope of understanding,

By Display Type : Flexible, Transparent, and 3D, among others.

By Material : Polymer and Glass, among others.

By Application : Consumer Electronics, Retail, Automotive, and Healthcare, among others.

By Regions : North America, Europe, Asia Pacific, and Rest-of-the-World.

Regional Analysis

The Asia Pacific region would retain its leading position over the global AMOLED display market throughout the forecast period. The presence of giant players like Samsung and LG, alongside, the increased adoption of AMOLED display technology is positively impacting the growth of the regional market. The exponential growth of the market is subjected to the investment in research & development in display technology by major market vendors.

The AMOLED display market in the North American region accounts for the next leading share, globally. The growing uptake of these displays, increasing investments transpired into the products development, and the ability of the manufacturers to develop cutting-edge display technologies are some of the key factors driving the growth in the regional market.

The Europe AMOLED Display Industry is emerging as a promising market globally. Rapid technological advancement in OLED technology has been driving the growth of the regional market. Moreover, factors such as the demand for premium electronic products alongside, the resurging economy in the region contribute to the growth of the regional market. Europe is also expected to be the fastest-growing market due to the rising demand for outdoor application and stringent energy efficiency regulation.

Competitive Analysis

Fiercely competitive, the AMOLED display market appears to be fragmented due to the presence of various dynamic and diversified players. These players churn the market competition, continually innovating and adopting strategies such as acquisition & mergers, collaboration, expansion, and product launch. They develop a portfolio for cost-effective solutions, increasing investments in R&D activities. These players improve their market performance and expand their footprints by acquiring promising companies from emerging markets. Immense revenue generation opportunities that the market demonstrates increasingly attract new entrants. However, these new players find it difficult to survive with the latest technologies.

Major Players

Key players leading the AMOLED display market include Beijing Opto-Electronics (China), AU Optronics (Taiwan), Chimei Innolux Corp. (Taiwan), Japan Display (Japan), Dresden Microdisplay (Germany), LG Display (Korea), Samsung Display (Korea), Panasonic (Japan), Sony Corporation (Japan), and Sharp Corp. (Japan),among others.

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