Research Publications

1. Investigating the consumer's perception on selection of mid segment cars by students: A conjoint approach

2. Enhancing the placement value of professionally qualified students in marketing: An application of the analytic hierarchy process

3. Prioritizing the factors determining the quality in higher educational institutions—An application of fuzzy analytic hierarchy process

4. Investigating the best attributes in selection of e-tailer for purchasing footwear: A conjoint approach

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