Amir R. Negm

Highly accomplished C-suite with two decades of expertise running complex organisations across many industries. Proven ability to drive business profitability, optimise resources, and lead high-performing teams.

In terms of business path, he had the opportunity to collaborate with well-known figures from a variety of countries, industries, and professional cultures. This experience enabled him to develop a varied portfolio of businesses, ranging from sophisticated and specialised to very innovative ventures.

He have gained a thorough grasp of identifying and recruiting top people, effective delegation, cross-functional collaboration, and upholding high quality and timely delivery standards—all of which are critical to guaranteeing client happiness and retention.

Entrepreneurial Journey

2025 - Co-founder and Chief Transformation Officer, Newizz Realty

(A boutique Realty Investment Advisory Company based in Dubai, UAE)

2023 - Founder, Tazzweed

(An AI-powered procurement assistant, helping businesses streamline procurement processes, reduce costs, and make smarter data-backed decisions)

2019 - Founder and Chief Executive Officer, Neu Ocean Technologies Ltd

(Multinational Digital Business Transformation Company – Based in London, UK)

2016 - Founder and Managing Director, Mustang Building and Design Services

(Perviously J09 Designs - the middle east construction and fit out arm of a UK based design consultant)

Neu Ocean Technologies Ltd

Founded in London in 2022, Neu Ocean Technologies is an innovative firm specialising in digital transformation, automation, and the Internet of Things (IoT). They are notably known for their work on AI-powered solutions that improve corporate management and operations in a variety of industries, including real estate, agriculture, and manufacturing.

Their framework, known as 'Jirlie' includes over 130 integrated modules and features that cater to various business needs, such as accounting, HR, project management, CRM, and more. These tools are designed for a wide range of users, from large enterprises to startups. Neu Ocean Technologies has also gained attention for its innovative approach to business management through cloud-based solutions.

One of their most recent initiatives has been the creation of the Jirlie Innovation Portal, which is intended to aid entrepreneurs and startups by providing digital tools for starting and growing enterprises. In addition, Neu Ocean is working to digitally alter conventional industries like as construction and agriculture by integrating sophisticated technology to improve efficiency and productivity.

In an interview, Amir stated,” In Neu Ocean, we’re focused on enterprise-grade digital transformation, building smart infrastructure for businesses equipped with AI, automation, and other technologies. Our core product line, Jirlie, is an all-in-one business intelligence framework — think CRM, business intelligence, and communication tools all sharing the same infrastructure, and seamlessly integrated.

Over the past 3 years, Neu Ocean has been in an extended proof-of-concept phase. I’ve leveraged my network — along with the co-founders’ — to reach CxO-level leaders in multinational and global companies. I sat with them, interviewed them, and truly listened to their operational pain points.

In parallel, we developed and refined multiple MVP versions of Jirlie and demonstrated them to major names like Rolls-Royce, Jetex, Teltonika, Hongqi, Marriot Bonvoy, Ericsson, Qatar Airways, and many others. It’s been a validating journey — we’re now preparing to scale.

We're targeting a growing global demand for flexible, secure, and scalable solutions, especially in emerging markets. Our next step — beyond aggressive market penetration — is to roll out a bold plan to integrate blockchain and Web 3.0 into how our platform handles customer data. A lot of people associate blockchain only with cryptocurrency, but in reality, it’s a transformative way to secure, decentralize, and streamline data transactions. We’re applying it to handle, process, analyze, and store business data in a way that’s secure, tamper-proof, and privacy-respecting — without compromising on performance or accessibility.

There’s something I’ve always thought about … When we were a bit younger, we used to see certain brands around us — in our parents' homes, on the streets, or in our daily routines — and without realizing it, they became part of our upbringing and memories. Names like Walkman, Kodak, ICQ, Nokia, BlackBerry — they were, at some point, deeply connected to our daily lives. And then, all of a sudden, they vanished. Ironically, that’s the kind of impact I want Neu Ocean to create — to be that deeply rooted in people’s lives and businesses. But unlike those brands, we’re also consciously building what’s next, staying ahead of the curve so we don’t meet the same fate. That’s why innovation, adaptability, and future-readiness are built into our DNA.

So now, we’re moving forward with confidence — knowing we’re solving real problems in the short term, while thinking seriously about the future. We don’t have Research and Development department; because R&D is a core mindset. We’re constantly exploring how to evolve, adapt, and stay relevant in a fast-changing digital world.

A story I always love to tell — Autodesk, the engineering software company, launched the first version of AutoCAD back in 1979. For you to know, AutoCAD was; and still is, far from user-friendly. It was complicated, resource-heavy, and tough to learn. But despite all that, it became a global standard. Why? Because Autodesk succeeded in positioning AutoCAD as the language of engineers. It didn’t matter if you were on a construction site in Tokyo, a design office in Berlin, or an oil field in the Gulf — consultants, designers, and site managers, from all backgrounds and cultures, all are able to read, edit, and share DWG files like a universal language.

Similarly, I want Jirlie to become the universal language for businesses. When two companies use Jirlie, their systems can "speak" to each other — securely and automatically. Each user can set rules to trigger specific actions across platforms, unlocking a new level of automation. This way, we’re pushing digital business transformation beyond internal workflows — into the space between businesses. Today, digital transformation is mostly limited to what happens within a company. But imagine a world where business ecosystems are interconnected and intelligent by design.

Eventually — ‘transformation’ is a transitional term. In just a few years, businesses will fall into one of three categories: already transformed, born-digital, or collapsed. Our path with Jirlie is not just about leading during the transformation era — it’s about staying relevant after it. That’s what will guarantee our sustainability and leadership in the long run. We’re not focusing on building more tools — we’re rethinking the framework itself. Jirlie is designed to serve any business, with modules that are tailored to the industry, the workflow, and the user’s preferences. It’s not about squeezing companies into rigid systems — it’s about giving them a smart, flexible, and adaptive digital backbone from day one.

Just to clarify — Small businesses are still a priority. They are an essential part of the ecosystem we're building. However, the core purpose of the framework is designed to serve larger and more complex businesses — those with serious operational depth and transformation challenges. That said, we’re not walking away from small businesses. For now, we’ll give them a fair, competitive product — similar to what other players offer. But once our vision is fully realized, we believe they’ll prefer us — because using Jirlie will connect them to bigger companies, more advanced tools, and ultimately bigger opportunities.

It’s a cycle: we serve the top-tier transformation first, and that will pull the SME segment forward organically.

Absolutely — AI is not just a nice-to-have anymore, it’s fundamental, and we’re embracing it on multiple levels across Jirlie.

First, from a business standpoint, I’m working on something that will completely change the game. Jirlie Studio, it’s an AI development which will directly reduce the number of developers required per project, which allows us to absorb a larger volume of enquiries without scaling our team proportionally. That means more customers, more capacity to focus on other business areas, and a clear path to increased revenue and profitability.

Then on the product side, AI is being built in as a foundational layer.

Jirlie the Virtual Assistant

Enhancing user experience across the platform with intelligent support, guidance, and hands-free interaction.

AI-Powered Business Insights & Decision-Making

Smarter data interpretation to support leadership and strategy.

Business Intelligence

Pattern recognition, predictive analytics, and anomaly detection.

Workflow Automation (Copilot Everywhere)

Enabling auto-triggered actions, suggestions, and smart task handling.

CRM Automation

Personalized lead handling, scoring, and smart follow-ups.

AI in Jirlie Meet

Live translation captions, automatic agenda creation, minutes of meeting, action plans, follow-up scheduling, and assigning tasks with calendar integration.

Support

Omnichannel AI-powered chat, document understanding, and multilingual virtual assistance.

“—— End of statement.

Polo

Cigar

Super Cars

The Roles of Giving

2013 - Prospective Evaluation Expert, Roster of Experts, UN Development Program

(A Global UN Program agency initiated by United Nations Capital Development Fund in 1965)

o Led delegations in microfinance, development programs, urban development, and poverty alleviation.

2010 - Associate Member & Publisher, IAENG

(International Association of Engineers)

o Actively develops and presents publications on Project Management, Engineering and Business.

Lineage within Negm Family

Mohammed Negm محمد نجم

(A revered figure of his generation)

o Brother of Al-Shoudafi Beik Negm الشودافي بك نجم, esteemed community leader and national figure.

o Father of Hassan Husny حسن حسني, Moustafa Kamal مصطفي كمال, Ahmed Rushdy, Sr. أحمد رشدي الكبير, Mohammed Fouad محمد فؤاد, Effat عفت, Safiyya صفية, Zainab Negm زينب نجم and others.

Moustafa Kamal Negm مصطفي كمال نجم

(The founder of Negm family's branch in Alexandria)

o Father of Ahmed Rushdy, Jr., Mohammed, Samia & Wafaa Negm أحمد رشدي الصغير ، محمد ، سمية و وفاء نجم.

Ahmed Rushdy Negm أحمد رشدي نجم (Ahmed Rushdy, Jr.)

(The current Alexandria family's branch mayor and the founder and CEO of Negm Trade and Engineering)

o Father of Amir & Islam R. Negm أمير و إسلام رشدي نجم.

o Maintaining the values of leadership, service, and national dignity, contributing quietly but consistently to Egypt’s progress across the 20th century.

Amir R. Negm أمير رشدي نجم

The Legacy of the Negm Family

A Chronicle of Nobility, Resilience, and Egyptian Identity

Chapter I: Tribal Origins and Early Settlement

The Negm family traces its heritage to the noble Sawarka tribe, an Arab Bedouin clan deeply rooted in the history of northern Arabia and the Sinai Peninsula. Known for their courage, adherence to Islamic principles, and strong tribal governance, the Sawarka were among the early supporters of the Rashidun Caliphate during the Islamic conquest of Egypt in 640 CE, led by Amr ibn al-As.

From this tribe, a patriarch named Negm emerged during the early Islamic period, migrating with his kin into Egypt’s eastern frontier. Family traditions attribute their lineage to Saad ibn Okasha, a Companion of the Prophet Muhammad ﷺ, affirming their noble and religious origins.

The Negm family first settled in the borderlands between Egypt and Palestine, where they served as caravan protectors, tribal judges, and informal mediators between Bedouin factions and the Islamic governors of the region.

Chapter II: Migration to the Nile Delta (1703 CE)

In 1703, amid shifts in regional power under the Ottoman Empire, four brothers of the Negm lineage journeyed westward in search of agricultural opportunity and stability. This migration marked a strategic shift—from desert-based tribal life to settled agrarian leadership. One brother, Negm, settled in Al-Abbasa in Abu Hammad, located in the fertile Sharqia Governorate. The other three established homes in Al-Husseiniya and El-Monagah.

These locations evolved into strongholds of the family’s influence, and over time became known as Kafr Negm, Azbet Abu Negm, and Azbet Negm, symbolizing their roots in the Delta.

The family’s settlement coincided with Egypt’s increasing reliance on local elites for rural governance, placing them in natural positions of authority.

Chapter III: Rise to Rural Leadership and Ottoman-Egyptian Administration

During the 18th and early 19th centuries, the Negm family rose as prominent village sheikhs and rural administrators. In a time when the Ottoman Empire relied heavily on local notables for governance, the Negms were entrusted with roles that blended spiritual, judicial, and political authority.

They mediated land and tribal disputes, managed waqf endowments, supervised religious education in local mosques and Quranic schools, and coordinated village taxes and agricultural output.

With the rise of Muhammad Ali Pasha (1805–1848), the family embraced new responsibilities under Egypt’s evolving state structure. As land titles (tapu) were formalized and new irrigation projects expanded agricultural output, the Negm family became landholders and estate managers, further securing their regional influence.

Chapter IV: Defenders of Egypt – The French Invasion (1798–1801)

The Negm family’s martial legacy was enshrined during Napoleon Bonaparte’s invasion of Egypt. As French forces advanced on Sharqia and Salhiyya, the Negm family mobilized regional tribes and peasants in resistance.

Their defense of their homeland led to royal recognition. In reward, the Ottoman-aligned wali (governor) of Egypt granted them 10,000 feddans of agricultural land in Al-Husseiniya and Fakous, a part of which became known as “Kharayeb Abu Negm”—“the ruins of Abu Negm,” a symbolic nod to lands destroyed and reclaimed.

This era elevated the family as defenders of Egypt’s sovereignty, a title that became interwoven with their aristocratic identity.

Chapter V: Khedival Honors and the Royal Era

The family’s influence continued during the Khedival period of the late 19th century. In 1893, Khedive Abbas Helmy II was hosted by the family when his royal yacht malfunctioned on the Ismailia Canal. His generous treatment at the Negm estate earned Al-Shoudafi Beik Negm the prestigious Nishan Medal, and the title of “Beik”, a formal mark of nobility in the Turco-Egyptian elite

Under Al-Shoudafi and later Mohammed Negm, the family held mayoral and judicial roles, overseeing cotton estates, managing royal properties, and deepening their integration with Egypt’s aristocracy.

Ahmed Rushdy Sr., son of Mohammed Negm, continued this tradition, liaising with the royal court and contributing to policy dialogues in Zagazig and Cairo.

Chapter VI: The Struggle Against Colonialism

From the late 19th century through the British Occupation (1882–1952), the Negm family—while still landowners and noble administrators—quietly joined Egypt’s rising nationalist current.

During the 1919 Revolution, family members supported Wafd-led resistance, providing safe houses, horses, and communication channels between Sharqia, Cairo, and the Canal Zone.

In the 1940s, as nationalist fervor intensified, Kafr Negm became a logistical base for student and labor movements opposing British bases at Tel El Kebir.

The family hosted resistance meetings in secrecy, supplied food, medicine, and transport, and refused cooperation with British-appointed local councils.

Chapter VII: Military Valor – October War of 1973

The Negm family again answered the nation’s call during the October War (Yom Kippur War) of 1973, when Egypt fought to reclaim the Sinai Peninsula. Farouk Negm, a brave son of the family, fell in action and was personally honored by General Saad El-Din El-Shazly. A military hall at the Egyptian Military Academy now bears Farouk’s name, cementing his legacy as a national martyr.

Major General Mohammed Ahmed Negm, from another branch of the family, was instrumental in logistical coordination and military supplies in Ismailia, a pivotal location in the war’s strategy.

Chapter VIII: Founding the Alexandria Branch (1952–1970s)

The 1952 Egyptian Revolution, led by the Free Officers Movement, ended the monarchy and introduced sweeping land reforms under President Gamal Abdel Nasser. The Agrarian Reform Law limited land ownership to 200 feddans per person, resulting in the confiscation of most of the Negm family’s vast estates in Sharqia.

This marked a significant transformation in the family’s social and economic role. No longer landlords, the Negms adapted to Egypt’s urban modernity by relocating to Alexandria—then a bustling port city and commercial hub.

Moustafa Kamal Negm, the second son of Mohammed Negm, took leadership during this transitional era. He was joined by Hassan Husny, Mohammed Fouad, Effat, Safiyya, and Zainab Negm

Initially settling in Moharram Bey, the family soon moved to Gianaclis, a newly developed suburb known for housing rising professionals. Moustafa Kamal became a member of the Alexandria Chamber of Commerce, where he advocated for Urban housing policies, Smallholder protection laws, and Commercial modernization

He was a close friend of Farghali Pasha, one of the most influential figures in Egypt’s cotton trade, and a prominent player in Egypt’s Cotton Exchange Law revisions of the 1950s.

Through this relocation, the family evolved from rural aristocracy to urban civic leaders, retaining their commitment to public service, education, and social cohesion.

Today, the Alexandria branch is headed by Ahmed Rushdy Jr., the son of Moustafa Kamal, who continues to represent the family's values of honor, discipline, and cultural integrity.

Chapter IX: The Living Legacy

Across Egypt—in Kafr Negm, Fakous, Zagazig, Cairo, Alexandria, and beyond—the Negm name continues to command respect. Family-sponsored mosques, schools, and charity programs operate in Sharqia. Waqf endowments help orphans, young couples, and Qur’anic students. A formal family council maintains kinship ties, social governance, and intergenerational responsibility.

While the land has changed, and governance structures evolved, the Negm family’s core identity remains untouched: a beacon of Egyptian nobility, sacrifice, and continuity.

Conclusion: A Chronicle of Egypt Itself

The story of the Negm family is not just a family history. It is a window into the very heart of Egypt’s journey—from Islamic conquest to Ottoman rule, from colonialism to revolution, and from landed aristocracy to civic leadership.

Their resilience, adaptability, and unwavering commitment to community across centuries offer a timeless example of how family, faith, and purpose can shape a nation’s soul.

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