This is a mock PR campaign book for a law firm based in the Milwaukee area, Foley & Lardner LLP. It outlines a public relations strategy intended to help grow the company.
final portfolio.docx
This is public relations writing portfolio which includes various types of mock documents such as news releases, a news advisory, a marketing brief, and more.
Aminah Beg Pearsall Flower Shop.pdf
This is a mock copy platform for Pearsall Flower Shop.
advertising.pdf
This is a mock public relations campaign for Auntie Anne's, the pretzel company. It includes an example of a news release, radio spot, cutlines, ad copy sheet, and flier template.
Building evacuation story_Inverted Pyramid (2).pdf
This is a mock news story for a university building evacuation.
Writing Cutlines.pdf
These are examples of photo cutlines for different publicity stories.