Marketing Mix

Core Customer Value 

Elevating the world through sport is our purpose. From courts to slopes, from cities to mountains, and everywhere in between, we inspire people to explore and experience the joy of sports, ​and lead better, healthier lives. 

As a global community of more than 10,000 employees, Amer Sports  rely on four core values: Always authentic, Better together, Committed to impact, and Driven to excellence. 

Augmented Products

Amer Sports focuses on customer first mindset, the company priotizes feedback in product development, ensuring alignment with consumer preferences. Also known for realibility and durability, Amer Sports upholds strict quality standards throughout production, while maintaining transparency in its supply chain, creating trust in the quality of their offerings.

Market-skimming pricing

Amer Sports introduces new products from brands like Salomon or Arc'teryx at high prices to catch the attention of people who are willing to pay a lot for the latest and greatest gear. Then, as time goes on and more people buy the product, they gradually lower the price to appeal to those who are looking for a good deal.

Competition-based pricing 

Amer Sports looks at what other companies are charging for similar products, like those from Wilson or Atomic, and then sets their prices to match or beat the competition. This helps them attract customers who are looking for good deals compared to what other brands are offering.

Value-based pricing

Amer Sports decides the prices for brands like Arc'teryx or Salomon based on how much the products are worth. This means they look at things like quality and features to decide the price, rather than just copying what other companies are charging.

Psychological pricing

Amer Sports prices products from brands like Wilson or Atomic just under round numbers for example $99.99 instead of $100. This makes the price seem a bit lower and more appealing to customers, even though it's just a tiny bit less.

Amer Sports use different ways to get their products to customers, like their own stores, online shops, and discount outlets. They also work with big stores and websites to sell their things. They make sure orders from customers are delivered on time and complete. So, they're mostly focused on Business to consumer market (B2C).