(If this is the first time get access to the page, you will be prompted to accept a non-discrimination agreement condition and yes to continue.)

The screen on the top right-hand corner will indicate your campaign ID, this will use for tracking the performance of the Ads will reference your Facebook account name.

Two lines below the campaign ID, there is the <Create> green button for starting a new campaign, which will bring it to the next section.

There are two critical ways to run your ads during the campaign that are different and not many are aware of. Most people knew that you run ads on the web and people click on the ads then you get traffics understandable. The other is better as compared to the first, which is called "retargeting" after the visitor came to your page and left, now this is interesting you got to bring them back and this increase the buying rate by many time as the first time visitor. using cookies you will able to notify them once they come to Facebook, and you will able to push the ads to them again till they click the buy button. The extreme right column with the heading "conversion" on the campaign page is where you can activate.

People respond to your ads in many ways there is a sign of interest in your information or offer, now you have two choices of actions let them take away some valuable information and set the next visits as conversion, or convert the customer immediately.

The three columns each serve a different purpose and therefore the strategic intention of your ads has to be established before you launch the campaign, therefore detailed research and mapping of the audience are important when a campaign is activated, ROI can then use to measure the effectiveness of each dollar spent. The result of each campaign and conversion rate will directly contribute to your cash flow on the platform.