Public Transportation Study

 UX Research & Product Design

Objective:

• Empathize with and understand customers' needs, wants, and desires.

• Design a new bus station that meets your user's needs.

Skills Used:

• Customer Journey Mapping

• Mind Mapping

• Product Design

• Persona Defining

Insights:

• We learned that women are more uncomfortable waiting at bus stations than men because they fear for their safety.

• The biggest pain point was their safety, because of this the long wait times were made to feel miserable. 

Recommendation Made:

• Because we can't easily change the wait time, we should focus on designing the bus stop to be a safer and more comfortable environment to wait in.

Results:

• The deck below shows the ideating process and our proposed design changes to the bus stops.

Pitch Deck - User Journey Mapping, Research, Product Design/ Mockups