Planet Paws Customer Discovery

UX Research, Product Design, A/B Testing, User Flows

Objective:

• Empathize with and understand customers' needs, wants, and desires in order to learn what to build.

Skills Used:

• Customer Journey Mapping

• Customer Interview & Research

• Product Design

• A/B Testing

• Prototyping

• User Flows

Insights:

• There is a unique niche of dog owners who identify as "parents" not "owners". They way you speak to them and approach business is very different from owners.

• Health is a key word as opposed to Sustainable because, just like any parent, health is the most important thing when it comes to their kids.

• More than anything, these people are looking for a community where they feel seen and supported.

Recommendation Made:

• Create a community aspect to the business model so that we have direct access to customers for research. From here we can derive insights into their pain points/ wants and build directly for the community.

Results:

• Started a community in Miami with over 300 dog parents. 

• Began sourcing feedback and ideas from the community.

• Designed and sold dog tags based on what the members wanted.

Product Design and Final Prototype

User Testing and Product Design 

User Flows

Pitch Deck