Planet Paws Customer Discovery

 UX Research & Product Design

Objective:

• Empathize with and understand customers' needs, wants, and desires.

• Design a better product.

Skills Used:

• Customer Journey Mapping

• Customer Interview & Research

• Mind Mapping

• Product Design

• User Personas

Insights:

• Homeowners like having a nice yard but find the work to be difficult and products used to complete it harmful.

• They want tools/ products that make the work easier and results last longer.

• Lost of people are used to the weed block product and already use it in their projects.

Recommendation Made:

• Innovate with the already existing weed block product to make working with it easier.

Results:

• Designed a weed block bag that replaces the plastic bags landscaping material, such as mulch and rock, come in.

• This cuts down on the steps needed to use weed block and the waste of plastic bags.

Customer Interviews and Empathy Mapping

Product Mockup

Product Brainstorm