You can register and activate Amazon Prime Video on your Roku or Smart TV by visiting the official portal at amazon.com/mytv, signing in with your Amazon account, and entering the unique activation code displayed on your device. This links your Roku or TV to your Amazon account in minutes.
Yes ✅ — Roku fully supports Prime Video.
You can download the app, sign in, and start streaming instantly
Download the Prime Video App
On Roku, go to the Roku Channel Store and install the Prime Video app.
On Smart TVs, locate and open the Prime Video app from the app store or pre-installed apps.
Open the App
Launch Prime Video on your Roku or TV.
You’ll see two options:
Sign in and start watching (enter your Amazon account credentials directly).
Register on the Amazon website (recommended for easier setup).
Get Your Code
Select “Register on the Amazon website.”
A 5–6 character activation code will appear on your TV screen.
Visit Amazon.com/mytv
On your phone or computer, go to amazon.com/mytv (or amazon.co.uk/mytv for UK users).
Sign in with your Amazon account.
Enter the activation code displayed on your Roku or TV.
Confirm & Start Streaming
Once the code is accepted, your Roku or Smart TV will be linked.
You can now stream Prime Video instantly.
To link your Roku with Amazon:
Open Prime Video app
Choose Register Device
Enter code on activate.com/mytv
Sign in → Device linked successfully
The steps are similar:
Open Prime Video app
Select Sign In / Register Device
Note the code
Visit activate.com/mytv
Enter code & login
👉 Important: You cannot install Fire Stick on Roku TV because both are different systems.
However, you can plug a Fire TV Stick into Roku TV’s HDMI port and use it separately.