The process of entering a code at amazon.com/code is used to register a new Amazon-related device or app (like Prime Video, Amazon Music, or a Fire TV Stick) to your existing Amazon account.
You will need two separate devices for this process:
The Device/App to be registered (e.g., your Smart TV, streaming stick, game console).
A Computer or Mobile Device (to visit the website and enter the code).
Here is the step-by-step guide:
First, you need to display the unique code on the device you want to connect.
Turn on your Amazon-compatible device (Smart TV, Roku, PlayStation, etc.) and open the relevant Amazon app (e.g., Prime Video or Amazon Music).
The app will usually prompt you to sign in. Select the option that says "Register on the Amazon website" or "Sign In with a Code."
A screen will appear displaying a unique, 6-character alphanumeric code (e.g., AB12CD). Write this code down.
Next, you will use your separate device (computer or phone) to enter the code.
On your computer, laptop, or smartphone, open a web browser (Chrome, Safari, etc.).
In the address bar, type the exact web address: www.amazon.com/code (sometimes the device will say to use amazon.com/mytv—both typically work).
Crucially: You will be prompted to Sign In to your Amazon account if you are not already logged in. Use the Amazon account you want to link the new device to.
Once you are signed into your Amazon account, the amazon.com/code page will display a text box labeled "Enter device code" (or similar).
Type the 6-character code that you wrote down in Step 1 exactly as it appeared on your TV/device screen.
Click the "Continue" or "Register Device" button.
If the code is entered correctly, the page on your computer/phone will confirm that the device has been successfully linked.
The screen on your original device (the TV/streaming stick) should automatically refresh, and you will be signed in and ready to use the app.
Wrong Account: Make sure you are signed into the correct Amazon account on your computer/phone browser before entering the code.
Case Sensitivity: Although Amazon codes are generally not case-sensitive, it is best practice to enter the code exactly as it appears.
Expired Code: The 6-character code is often time-sensitive. If you take too long, it may expire. If this happens, simply go back to the sign-in screen on your TV/device to generate a new code, and try the process again quickly.
No Code Box? If you visit amazon.com/code and don't see the code entry box, ensure you are fully logged into your Amazon account first. The box usually only appears after successful sign-in.