Marketing Strategy Competition
DETAILS:
Hello strategists! In this competition, you will be competing in pairs to win a (fake) business’ contract for Q4. Each pair will receive a marketing prompt the day of the competition that includes the information about the business and the problems they’re looking for help with.
Once you receive this prompt, you will have a limited amount of time to prepare an effective marketing strategy (no visual aid needed). Each pair will have 3 minutes to pitch the plan and wow the judges with their quick strategy turnaround.
Some aspects (but not all) the judges will consider are:
Professionalism
Confidence
The validity of the strategy
Whether or not the strategy solves the problems
While the items above are essential for your strategy proposal, think creatively and propose your strategy as if you were trying to win their business.
Each team MUST have 2 students within their pair.
How to Apply
Go to the AMA WRC website and find the Marketing Strategy competition
Apply for the competition using this Google Form.
Once you apply, you will be entered into the pool of competitors
Determined on a first come, first serve basis.
You will be notified if you are included in the competition by October 20th.
The day of the competition you will receive the competition brief and information on your time slot, Zoom link, and confirmation - this way all applicants have an equal amount of time to work on their strategy.
ELIGIBILITY:
Only one team per school - choose your best!
Everyone is eligible to compete, regardless of status in education or otherwise
Only those who have submitted the form by October 15th and have indicated that they were interested in competing in a competition are eligible to compete
Incomplete submissions will not be accepted
HOW IT WORKS
Pre-Competition
You will be notified if you have been chosen on October 20th
You will receive an email at 7 AM on the day of the competition that includes
The marketing prompt & business information
The Zoom room link
Your pairs time slot
Round One:
Do NOT enter the room until you are notified by the judge/ student rep
You will receive exactly 4 minutes to go over your marketing strategy with the judges. You may NOT go over time, and once time runs out, so does your strategy proposal.
In this stage, the top 3 scores will move on to round two where you will have a chance to answer any questions the judges have about your strategy.
Once you complete your proposal, please exit the room.
Final Round (If chosen as a finalist):
Three pairs will be chosen for the final round in which the judges will have 10 mins to ask your group any questions they may have and solidify the order of the top 3.
You will be notified via email or phone call.
RULES AND GUIDELINES
Please dress professionally as if it were a real strategy presentation
You may NOT go over your allotted meeting time.
Groups that go over the entire session time will be penalized.
You may not have outside help aside from your own 2 members.
Do NOT include any of your schools branding in your zoom background
IMPORTANT COMPETITION TIMELINE:
September 16: Ticket sales begin and attendees are now eligible to indicate whether they are interested in competing
October 2 : Ticket sales with competition eligibility ends
October 5-9: Teams are notified if they are eligible to compete (First come, first serve basis). You will be receiving further competition registration details (DATE SUBJECT TO CHANGE)
October 25: Teams receive their marketing brief at 7 AM and compete.
October 25: Teams are notified of the top 3, and overall scores are released
JUDGING:
*Those who don’t make it to round 2 only have a maximum possible score of 90/10. The top 3 will have a chance to score perfectly by making it to the final round and answering questions.
Judging Criteria
Points (Out of 100)
Professionalism 10
Confidence 10
Ability to Address the Marketing Problem 20
Level of Innovation / Creativity 20
Strategy Validity (Is it feasible?) 20
Stayed within the Time Frame 10
Ability to Answer Questions 10
* If you have any questions, comments or concerns, contact CSU Channel Islands AMA President, Matt Martinez (Matt.Martinez783@myci.csuci.edu)