CASE Prompt

Details

You and your team will create a marketing strategy to increase sales for the Whoop Strap. Come up with an inspiring and memorable campaign for your strategy. Determining its current target market and expanding on its current consumers. Include SWOT analysis and media channels you will use as part of the Marketing Strategy. Remember this is a product that is already out in the market.

The AMA Western Regional Conference Case Competition is an event that brings together top marketing students to work on a business strategy submitted by the sponsoring organization. The case sponsor provides a detailing marketing problem and is looking to gain the perspective of AMA students. Students will develop a marketing strategy in groups in this competition and provide the following:

• Marketing Strategy: Provide a company with an overall game plan for reaching prospective consumers and turning them into customers

• Situational Analysis: A strategic planning technique used to help identify strengths, weaknesses, opportunities, and threats

• Marketing Mix: Product, Place, Price, and Promotions

Each team will have 5 min to pitch their campaign. Good luck.

ELIGIBILITY:

The AMA Western Regional Conference Case Competition is open to active AMA student members and schools that have an affiliated undergraduate AMA collegiate chapter.

Students who have purchased their tickets and have completed their submissions will be able to compete

Late submissions will not be allowed

Case Access and Process

All AMA students are eligible to compete and we encourage all chapters participating to submit the intent form once it is available. AMA chapters may only submit one team per school.

1. Complete the intent to participate form. Once the information is available all chapters participating must submit the intent form along with all listed active AMA students. You may add more students later as they join your team.

2. The sponsoring company will send the full case to the chapter’s current president and faculty advisor.

3. Submit your team’s full written case and case entry form via Google Form by (Said date at the said time)

4. Prepare and rehearse the chapter’s case in the day’s leading towards WRC.

5. The day of the Case Competition said the sponsor will be listening and grading the case of each chapter.

Product

Whoop Strap

(Note: this is a product that is already in the market, and your team will be gathering the majority of information.)