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For this case study, I performed the real-world tasks of a junior data analyst for the marketing team at Cyclistic, a bike-share company in Chicago.
For this case study, I performed the real-world tasks of a junior data analyst for the marketing team at Cyclistic, a bike-share company in Chicago.
Using R, I followed the six steps of the data analysis process (Ask, Prepare, Process, Analyze, Share and Act) to answer two key business questions: "What differentiates casual riders from those with Cyclistic memberships?" and "How can we use these insights to encourage those casuals users to become members?".
Using R, I followed the six steps of the data analysis process (Ask, Prepare, Process, Analyze, Share and Act) to answer two key business questions: "What differentiates casual riders from those with Cyclistic memberships?" and "How can we use these insights to encourage those casuals users to become members?".
After my analysis, I went ahead and put my findings, insights, and recommendations together in a presentation:
After my analysis, I went ahead and put my findings, insights, and recommendations together in a presentation:
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