What Is SEO?
Infinity Ranking is uniquely qualified in successful Search Engine Optimization. We can help promote your business and teach you how to yourself through our SEO Mentoring Program.
SEO
SEO, or Search Engine Optimization, means setting up your website and content in such a way to effectively represent your business and your website through online search results. This happens when people search keywords online; i.e. Google, Bing, Yahoo, etc. Google search results are the most important if we are being honest.
While many marketing strategies rely on you reaching out to your audience in a direct way, SEO allows you to reach people when they are actively searching for information related to your products and services. With convenience like that – for you and your consumers - it’s no surprise that SEO leads have a significantly higher closing rate at a lower cost when compared to the close rate of leads from other methods like direct mail or print advertising.
SEO helps you considerably improve your visibility within the organic (or free) search results, which is not to be confused with paid search results. Paid search results appear with the little green square stating “AD” whereas Organic Search Results appear with a green circle and check mark. [see image]
Why is SEO important?
If you don’t optimize your website for search engines, you risk losing several potential customers to your competitors whose websites appear higher in search engine results. When someone searches for information that relates to the products and services you offer, it is important to show up top of the list, ahead of the rest of the class. The longer you wait to optimize a business online, the further down the pages of results a business will fall.
Google is the leading go-to whenever you need to find out what hours the new restaurant in town is open or what’s in Pad Thai… everything you want to know is just a click away. When people search keywords for your business, you want to show up prominently. Research shows that an overwhelming percentage of traffic from Google searches route to the first three search results displayed.
The terminology you select for search engine optimization determines where your business ranks. To make sure your website appears on Page 1, rather than 18 or 43, you need to concentrate on establishing yourself as the authority on key topics and terms related to your business. It is so important to show Google that you are a resource, not only to potential customers but online as well. Proving that you are knowledgeable on the services or products you offer.
Additionally, your website’s influence is determined through onsite and offsite factors.
Onsite, search engines give higher rankings to websites that regularly publish fresh content on a specific topic. If you run a pet shop, for example, publishing regular blog posts on choosing the right pet for your home/family would start establishing your online authority. You may also want to blog about topics relevant to a pet owners, this shows power in knowledge to Google.
Offsite, search engines like to see that websites other than your own are linking back to your webpages. When other websites link to your content or people share your content on social media, you have a better chance of being trusted by Google, therefore, listed prominently in search results.
How to get started with SEO?
Influencing search engines doesn’t happen overnight, but with consistent attention and relevant content you will soon start reaching and captivating your target audience. If you’re just starting out, it’s best to get super specific with your focus. Please keep in mind, a brand-new domain can not be expected to rank for at least 6 months.
Rather than writing about general animal behavior, publish content on your website that answers specific questions related to your audience. Continuing with the pet shop example, things like: Apartment Living – Dog vs. Cat? Or I Have a New Baby – Do I Want a Puppy too? What Types of Crates Should I Get For My Puppy?
It’s important to consider that once you start writing content, you need to establish some early authority and continuity by promoting it in an email newsletter and on your social media sites. Consistency is just as important as reliability for Google. Ensuring you are promoting quality content across all outlets online is key.
Ready to start using SEO for your business?
Do you still have questions about the virtual maze of SEO? That’s what we’re here for! Contact Infinity Ranking to help you navigate your way to the head of the class!