One of the trends in the food industry is the consumer’s inclination for healthy, natural, and sustainable foods and the industry’s initiatives to fulfill this consumer requirements. While some laws and standards regulate ‘organic’ food production and labeling there really is little, in the US market, that controls how food companies evolve and endorse ‘natural’ products to customers. While terms like ‘all natural and ‘whole’ foods have gained a lot of popularity but still there is a new term that consumers may notice in the marketplace: “Clean Label FDA”.
It is quintessential to be aware of the fact that clean labeling is a trend – it is not an FDA initiative, nor is it controlled in any way at the state or Federal level. In addition to this, the term “clean label” is not governed by any organization. Basically, clean labeling is used to define a movement in which the consumer is equipped with information regarding a product that is clear and transparent regarding meaning. Sometimes this makes manufacturers get rid of synthetic additives, flavors, and pigments and substituting them with natural ingredients, but there is no assurance of this.
These days, it is not a dauting task to look for Clean Label Food Products. If you want to shop for these products, then you can shop online. You do not need to leave the comfort of your home to shop for such products, just place an order online.