Competitive Analysis 

Amul has many competitors in the market of Delhi. The major competitors areMother dairy, Paras, DMS, Param, Gopaljee, Reliance, Britannia, Nestle, Dairy India etc. But the Mother dairy is giving tough competition to Amul in all the range of milk products. Strength of AMUL= Quality products, Brand name, Corporate image, Good work Force.

 Strength of Mother Dairy = Very good distribution channel( through MD booth, Distributors and retailers. Mother dairy providing extra facilities like refrigeration facility on behalf of small amount of security to retailers whereas AMUL provide this facility on permanent basis by taking complete charge of fridge. Some promotional schemes are also being given by the Mother dairy. In the term of product quality Amul is far better than Mother dairy and customer‘s first preference is AMUL. Market analysis says Amul is No. 1 in the milk market of Delhi

I.PRODUCTION DEPARTMENT:- In this department all the things are been made means here company is producing product. So it is called as a production department. It is the concern with the creation of a product. It is a line function, because it contributes directly to the accomplishment of the objectives of a business. This department involves very huge variety of ranging, activities from the location of a mfg. Plant to the final preparation of products to be distributed by the marketing department. Now a days in our India is developing. There is given much important to the successful company. Successful company means does not in the Large Scale or in high capital investment but the industry which is running successfully with the help of the staff. IMPORTANCE : In each and every business field production department is very much important, without production department Company cannot produce anything. The production management involves aspects like product planning the product line, the co-ordination and controlling production process etc.

 II.PERSONNEL DEPARTMENT:- In each and every company there are many important and necessary departments. Each and every successful company or the failure company or the failure company does not depends on any materials and machines but they are depends on the skill of the personnel employed in organization. Management of the people is the one of the main function of the personnel department. There are also the main functions except the management. Personnel management is people‘s management at work. Thus management of people is a very important and challenging job for organization. The functions which are described as above are usually performed by the personnel manager. IMPORTANCE Size of the product, purpose, location or importance is the common element for all the business. These all element are made by the human. AMUL INDUSTRIES PVT. LTD. Give important to the personnel department. They give more and more important to the human resource. Because human means employees are the mains part of successful company. 

III.MARKETING DEPARTMENT:- In each and every business there is one of the main department is Marketing Department. It is important for each and every successful or unsuccessful business. Because without Marketing Department any business cannot run properly, and cannot achieve their desire goal and objective. If we want to achieve the objective therefore we have to keep the good Marketing Department. If marketing department is good then our company‘s product will be go ahead and if our marketing department is bad then our product not go ahead, and there may be possibility that we under go to the loss .IMPORTANCE If the company wants to make successful company then company has to give more and more importance to the Marketing Department. AMUL INDUSTRIES PVT. LTD. Is always being kept watching in it. They are always giving more and core importance to the Marketing Department. So that they can achieves their desired goals or objectives in proper way

IV. FINANCE DEPARTMENT:- Finance is rooting of all Industrial a Trading activity. Finance is needed when the business is started. It is required to keep the business going, and it is needed when the business expands. According to Henry Fayol, ―Finance is like an arm &leg either. You use it or loss it.‖ Thus we can say that the Finance is considered as base for every business & business without finance is shown as dead body. 262

V. SALES AND PURCHSE DEPARTMENT: -As their names suggests, both are used for sale or purchase of goods. Sales department is a department made within the organization which is concerned with sales of products. Selling is necessary, as it is directly related with profit. Similarly, the company has a purchases department too, which takes care of purchases of raw materials from outside. Raw material is required to make finished products by use of some processes