Ways to Include External Websites in Your Digital Marketing Strategy

When done correctly, including external websites as part of your digital marketing strategy can have numerous benefits. These include increased trust from potential customers, better brand awareness, and improved SEO. In this article, we'll dive deeper into the benefits of including external websites in your digital marketing strategy, as well as the best practices for promoting this type of content.

The benefits of external website inclusion in a digital marketing strategy

External websites can provide a number of benefits when included as part of a digital marketing strategy. One of the most important benefits is that it can help build trust with potential customers.

Including an external website as part of your digital marketing strategy can help increase brand awareness and recognition. When done correctly, this can lead to more traffic and conversions for your business. Additionally, an external website can serve as a valuable source of customer feedback. Finally, an external website can provide an SEO boost by increasing the number of backlinks to your website.

The best practices for promoting external website content

When promoting external website content, there are best practices to follow in order to maximize results. Utilizing share buttons, writing engaging headlines, and ensuring mobile-friendly design are all key components in successful external website promotion.

Share Buttons 

Including share buttons on external website content is a must in today’s social media-driven world. By giving users the ability to share content with their networks with just a few clicks, you’re opening up the potential for your content to be seen by a much wider audience.

Not only that, but when users share your content, it helps to build trust and credibility for your brand. When someone sees that their friend or colleague has shared something from your website, they’re more likely to view your brand as trustworthy and credible.

Engaging Headlines 

The headline is often what will make or break whether someone clicks through to read your content. A dull, uninteresting headline is not going to entice anyone to click, no matter how great the actual article is. On the other hand, an attention-grabbing headline that accurately reflects the contents of the article is much more likely to result in clicks and shares.

When writing headlines for external website content, be sure to:

• Keep it under 60 characters so that it doesn’t get cut off in search engine results pages 

• Use strong verbs that pack a punch 

• Write headlines that accurately reflect the contents of the article - Use numbers and lists

• Ask questions 

• Use keyword rich phrases

Mobile-Friendly Design 

In today’s world, it’s estimated that over 60% of internet traffic comes from mobile devices. That means if your website is not optimized for the mobile devices, you could be missing out on the huge chunk of possible traffic. Not only that, but mobile users are also more likely to convert than desktop users, making mobile optimization even more important.

When optimizing your website for mobile devices, be sure to:

• Use a responsive design so that your website can be viewed on any device 

• Keep text short and easy to read 

• Use large buttons and easy to click links 

• Include a search bar so users can easily find what they’re looking for 

• Load pages quickly