The Best Tools for Facebook Ad Management

Facebook recently updated their Ads Manager, adding some much-needed features and a clean new look. While it’s easy to get overwhelmed by the sheer number of options available, we’ve got your back and here are the lists of the best tools for Facebook Ad Management.

1) AdEspresso is a tool specifically designed for managing Facebook Ad campaigns. It boasts all the features you need, with an intuitive design that makes it easy to track your campaign performance and manage budgets & bids. AdLauncher is another great option with over 10 million active users per month in 100 countries worldwide.

2) SocialPilot lets you manage multiple Facebook Pages from one dashboard, and offers support for advertising via Ads Manager & Power Editor. If your brand targets an international audience, try these options. Translations from SocialPilot have been error-free, and the support team is very responsive. They can also manage third-party integrations for customer service solutions like Zendesk.

This tool is super easy to use and offers insights into your results within seconds. The cost of managing campaigns can add up quickly, but Facebook Ads Expert has a great free plan with limited features. If you want more, their monthly fee starts at $49/month.

Campaigns can sometimes get out of control, especially if you have a specific timeline or budget to meet. Ads Manager comes with Resource Manager, which allows you to add extra managers or restrictions so that others can work on the same ad set, but not move the needle too much on your KPI metrics.

3) Campaign Monitor is one of the most popular tools in the industry, adding features and refinements to their ad management platform every year. The tool is easy to use, works on all browsers (and mobile devices), and offers a dashboard that makes it easy to test and tweak your campaigns.

4) Hootsuite Pro is a huge player in the social management space and is a great tool for managing Facebook campaigns. Their dashboard gives you easy access to add ad campaigns, schedule posts, and view all your social analytics.

5) Tailwind is a great tool for managing multiple social media accounts and has an awesome dashboard that offers insights into your results in seconds. It's extremely easy to use and has many third-party integrations, like Buffer, which lets you schedule posts directly from Facebook Ads Manager.

If you’re looking for a robust solution with a powerful reporting engine, try Facebook Ads Manager. This tool allows you to build ads directly in the manager interface, and make changes to your ads right from within the application. This gives you complete control over your ads, so it’s important to have someone manage multiple Campaigns if they’re time-sensitive or money-intensive.

Conclusion

There are many tools available, and you can use any of the above, depending on your budget or requirement. The best thing to do is just try all the social media tools at least once. Some tools may match your requirements, but some others might not, that’s why it is recommended to try all of them. One thing that I noticed with these Facebook Tools is most of them have a Free Plan available so you can try them out before buying a paid plan.