Business Projects
Business Projects
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Business projects executed by leveraging innovative strategies and cross-functional collaboration, resulting in streamlined processes and measurable business growth. Each project reflects a dedication to excellence and a passion for driving success in dynamic environments.
Influencer Marketing
Influencer Marketing
This project explores the potential for small businesses to drive growth through influencer marketing. Conducted a market analysis, examining the impact of creator-driven strategies on consumer purchasing decisions and the value of authentic endorsements in reaching target audiences. Provided detailed recommendations to help small businesses launch their affiliate marketing campaigns.
This project explores the potential for small businesses to drive growth through influencer marketing. Conducted a market analysis, examining the impact of creator-driven strategies on consumer purchasing decisions and the value of authentic endorsements in reaching target audiences. Provided detailed recommendations to help small businesses launch their affiliate marketing campaigns.
Movie Theater Industry Post-Covid Market Analysis
Movie Theater Industry Post-Covid Market Analysis
Comprehensive analysis of the theater industry focused on developing a post-Covid recovery plan for Regal Cinemas based on market research insights. Recommendations included implementing variable pricing strategies, expanding the access of their loyalty program, and adopting technology like VR to drive customer engagement.
Comprehensive analysis of the theater industry focused on developing a post-Covid recovery plan for Regal Cinemas based on market research insights. Recommendations included implementing variable pricing strategies, expanding the access of their loyalty program, and adopting technology like VR to drive customer engagement.
Market Opportunity Analysis & Audience Segmentation Strategy
Market Opportunity Analysis & Audience Segmentation Strategy
Conducted a 6Cs analysis to assess market opportunities and market segmentation for a small business. Executed primary research on two target audiences and provided strategic recommendations based on how the business can serve the job to be done to define the user needs, maximize profit, and foster long-term success.
Conducted a 6Cs analysis to assess market opportunities and market segmentation for a small business. Executed primary research on two target audiences and provided strategic recommendations based on how the business can serve the job to be done to define the user needs, maximize profit, and foster long-term success.
Digital Marketing Implementation Strategy
Digital Marketing Implementation Strategy
Created a digital marketing implementation plan for Varlamos Pizzeria using the FTE formula by Marketing Counts. Evaluated their existing digital presence and formulated a traffic strategy to reach and engage its target market, optimizing their digital channels to expand their market reach.
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