Adobe Illustrator can used to make logos. A logo is a design/symbol/image that is associated with a certain brand. Every logo is uniquely designed for the brand it represents. Logos can appear on websites or screens, but can also be printed on paper or packaging. Public relations professionals work a lot with websites and/or social media accounts for the organizations they work for, so it is beneficial to have a logo to showcase across these platforms. For the Illustrator unit, we had to design a logo for a fictitious company. My fictitious company was called Allison Gierhahn Travel. The logo I created for this company is the outline of a sunset with my initials on either side of the sun outline.