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Key Points:
Product Test Analysis and Forecasts; MDS, Conjoint, Sales Forecasts, P/I Planning, Product Budget
Launch Management Planning; Strategic/ Tactical Launch Decisions + Launch Tracking System
Promotion, sales & distribution, pricing and timing
Targeted aggressive approach in our marketing efforts
Various Risks and Mitigation Strategies
Key Points:
Competitor Analysis
Industry Analysis
Decision Matrix of key options
Marketing Mix
Supporting Projections:
Key Points:
Comparative Advantage/ Value Creation
Industry and International Markets Analysis
Decision Matrix of Key Options and Recommended Option
Action Steps