For Mad Batter Bake Shoppe, I created a complete brand identity from concept to execution. Inspired by the whimsical world of Alice in Wonderland, I developed the logo, color palette, digital presence, social media visuals, and website to establish a distinctive and memorable brand. The goal was to create a visual identity that felt playful and unexpected while maintaining an elevated, polished bakery aesthetic.

I developed the complete visual identity for The Hockey Lab, a synthetic ice training brand focused on helping hockey players develop their skills. Starting from the ground up, I designed the logo and established a cohesive brand system that reflects the speed, energy, and technical side of hockey training. I also created a complete branding package for the client, including the primary color palette, typography, and visual guidelines to ensure a consistent and recognizable brand across digital and print materials.