Planning & execution of Go-to-Market (GTM) to Sales (closing deals) while B2B SMB & Startups businesses focus on other initiatives and their top-line numbers keep rolling in.
I’m consulting for a comprehensive guide to aligning GTM, sales enablement, and sales planning & execution efforts covering the North American (U.S. & Canada) market. I provide a structured framework for businesses to plan, launch, and optimize their GTM strategies while empowering sales for success. The emphasis on positioning and messaging underscores the importance of differentiation in a competitive market.
Business Development Consultant - Google Cloud
(SMB & Startups)
Technical Sales Executive
(SMB)
Project Manager - Customer & Category Development
Sales Planning Analyst (Financial Planning & Analysis)
B2B SMB & Startups End-to-End & Customizable Solutions:
GTM Planning and Execution:
Detailed planning and execution stages for pre-launch, launch, and post-launch phases
Emphasis on setting clear objectives, defining key performance indicators (KPIs), establishing timelines, and allocating resources effectively
Focus on building awareness, driving product adoption, and optimizing for further adoption in each stage
Sales Enablement:
Highlights the importance of equipping sales with the necessary resources
Includes policies, procedures, training, product knowledge, analytics, reporting tools, and other resources to empower sales effectiveness
Sales Planning and Execution:
Outlines a structured approach to sales planning, encompassing demand generation, lead generation, pipeline management, prospecting, and deal closure
Emphasizes the use of tools, software, and analysis to understand market demand and drive lead generation
Details daily activities for pipeline building, lead outreach, and pipeline hygiene
Bonus: Positioning and Messaging:
Stresses the significance of crafting targeted messaging that differentiates the company from competitors
Advocates for positioning the brand and products strategically based on this differentiated messaging
Suggests incorporating positioning and messaging into the GTM strategy and website copy